Sony Introduces Three New Home Cinema Projectors That Deliver a Truly Immersive 4K HDR Viewing Experience

Press release
Published September 12th, 2017 - 08:46 GMT
Sony Projector
Sony Projector

Sony has enhanced its line-up of Home Cinema projectors with three new high-performance models that bring an immersive 4K HDR viewing experience to the home. The projectors, launched today at IFA 2017, are designed to help cinema fans experience spectacular, true-to-life images at home. All models deliver high-contrast, detail-packed images thanks to Sony’s cutting-edge native SXRD panel. This is combined with Reality Creation, an impressive resolution processing technology that uses a unique Sony algorithm to perfectly map pixels, for consistently crisp images.

The three new models introduced at IFA are:

  • The VPL-VW760ES premium laser light source projector in compact design*¹ reproduces stunning 4K HDR images.
  • The versatile VPL-VW360ES with adjustable function of image quality is suited for various types of viewing contents.
  • The VPL-VW260ES delivers immersive and authentic 4K HDR images with high cost performance.

*¹It measures 496mm in depth which is 40% smaller than current laser light source model, VPL-VW5000ES.

To make sure viewers can enjoy any kind of HDR content, in addition to HDR10, which is the standard HDR format for UHD, the new projectors also support HLG for broadcast and online content. “All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” said Hajime (Gen) Nakamura, Business Head for Projectors at Sony Professional Solutions MEA. “All three feature-packed 4K HDR projectors, from the cost-effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly-real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience.”

The VPL-VW760ES produces stunning images, using a laser light source with 2,000 lumens for spectacular and long-lasting brightness. The technology ensures high-dynamic contrast with new light level control that adjusts to the brightness of the scene in real-time, so bright scenes appear more vivid and darker scenes have more depth. TRILUMINOS produces a broader colour range than standard projector systems, with more tones and textures and Motionflow technology reacts to fast moving scenes to stabilise images, preventing any blur or pixilation. Because of its compact size with 496mm in depth which is 40% smaller than current laser light source model*¹, the projector is easily installed in a shelf or hang on the ceiling. The laser light source makes it simple to maintain, as there’s no need to change a lamp. In addition, it is unnecessary to replace expendable parts for about 20,000 hours*², it can be used for long time. 

*²It depends on operational conditions.

The versatile VPL-VW360ES allows viewers to experience the beauty of 4K HDR with 1,500 lumens of brightness. The model will replace the VPL-VW320ES but adds extra features to reproduce even more realistic images including an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.  

The VPL-VW260ES delivers a 4K HDR experience with high cost performance. The 1,500 lumens projector includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and TRILUMINOS, so users get precise and clear images at a cost-effective price point. Both the VPL-VW360ES and the VPL-VW260ES come in black and premium white colours to fit into various customer environment. Their compact size, 2.06 zoom and wide lens shift make them easy to install.

The VPL-VW360ES and VPL-VW260ES are available now across in Europe. The VPL-VW760ES is shipping from November 2017. IFA visitors can get a first look at those models at the Sony Booth – IFA, Hall 20, Messe, Berlin.

For more information visit

Background Information


In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) 
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory 
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." 
Symbolizing Sony's spirit of challenge to "do what has never been done before," 
the company has continued to release countless "Japan's first" and "world's first" products.

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