The St. Regis Abu Dhabi announces new Director of Marketing

Press release
Published March 16th, 2017 - 06:18 GMT
Sona Shah
Sona Shah

The St. Regis Abu Dhabi is pleased to announce the appointment of Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Sona brings extensive strategic marketing and communications knowledge to the capital’s best address.

Sona’s previous hospitality marketing experience includes roles with The May Fair Hotel London and thirteen Radisson Blu Edwardian Hotels in the UK, prior to joining Starwood Hotels & Resorts in January 2014.

Sona’s career in the Middle East includes roles at Sheraton Grand Doha Resort & Convention Hotel as Marketing Manager, and Complex Marketing Manager on Taskforce for the conversion of The Westin and Le Méridien Hotels in Bahrain City Centre, Bahrain, before being promoted to Director of Marketing at The Westin Doha Hotel & Spa, which opened in February 2016.

With extensive regional experience, specialized in luxury hospitality marketing, brand management, pre-openings and restaurant and bar marketing. Sona is also a member of Starwood Hotels & Resorts’ Marketing & Communications Council and will take on representing the St. Regis brand across the Middle East Region. 

Sona holds a BSc Business Management & Marketing from Brunel University, London, and has previously completed the IBM Graduate Programme. 

Joining the team at The St Regis Abu Dhabi, Sona will be responsible for managing the marketing department, overseeing all aspects encompassing strategic planning, content development, digital landscape, events, brand activation, loyalty programs, public relations and advertising. Moustafa Sakr, General Manager comments, “it’s a great pleasure to welcome Sona to the team, marketing and innovation have always been a fundamental core focus for our hotel, we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.

Background Information

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees. 

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