Virgin Mobile’s Self-Activation SIM Launches to Make Mobile Set-Up Effortless

Press release
Published June 10th, 2021 - 10:21 GMT
Virgin Mobile’s Self-Activation SIM Launches to Make Mobile Set-Up Effortless
The Self-Activation SIM cards are available in all Virgin Megastore outlets now, with plans to bring the product to all other outlets selling Virgin Mobile products in the future.
Highlights
Customers can quickly and independently set up their new SIM from anywhere without visiting a Virgin Mobile store

Virgin Mobile has brought another technical innovation to market with the launch of Self-Activation SIM cards for customers across Saudi Arabia. The new product makes the process of choosing and activating a mobile plan easier and faster than before as customers can do so independently — anytime and anywhere.

The Self-Activation SIM cards are available in all Virgin Megastore outlets now, with plans to bring the product to all other outlets selling Virgin Mobile products in the future.

Priced at only 10 SAR plus VAT, the new SIM price will be returned to the customer’s wallet once the SIM is activated and a package is chosen. True to its focus on an exceptional customer experience, Virgin Mobile has engineered an effortless user experience that allows customers to build a customized mobile package. Alternatively, they can opt for Virgin Mobile’s predefined Digital Plans to gain enormous value.

The new SIM can be activated in minutes through the Virgin Mobile App, removing the need to visit the outlets. Customers simply need to scan the SIM’s barcode, choose their desired phone number, and select a preferred package. The SIM will be activated instantly using the Absher platform for digital government services.

Yaarob Mohammed Al Sayegh, Chief Executive Officer of Virgin Mobile KSA, said: “Making mobile better is our aim, and the release of our latest innovation, our self-activation SIM card, is yet another example of how we make this happen. Mobile connectivity is all about ease — getting in touch with the people that matter to you instantly. We believe the process of activating a mobile plan should be just as simple.

“Our new product supports our efforts to digitize the Kingdom’s telecommunication services to help realize the National Strategy for Digital Transformation, and we’ll continue to use technology to bring effortless telecommunications experiences to the people of Saudi Arabia,” added Al Sayegh.

Background Information

Virgin Mobile Middle East and Africa

Virgin Mobile Middle East and Africa was first formed in 2006 and is headquartered in Dubai Internet City, UAE. Virgin Mobile Middle East and Africa has established a market leading position across the Middle East and Africa region, being the only MVNO in the region that is currently serving millions of customers across multiple operating markets.

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