W Store Home to Over 20 of Oman’s Hottest Artists & Fashion Trend-Setters

Press release
Published March 9th, 2021 - 11:20 GMT
W Store Home to Over 20 of Oman’s Hottest Artists & Fashion Trend-Setters
In celebration of International Day of Awesomeness, W Muscat will also be posting some of its favorite fashion steals from its list of designers on its Instagram (@WMuscat), stay tuned on Match 10th. Located on the ground floor of W Muscat in the heart of Shatti al Qurum, the store is open daily between 9am and 6pm.
Highlights
Every hand-picked piece reflects the brand’s signature eclectic style, while paying homage to Oman’s culture and energy.

The search for the ultimate gift ends now. W Muscat’s iconic W Store has launched its latest collection, showcasing over 20 of the Sultanate’s most coveted local designers and artists. Starting International Day of Awesomeness, visitors can shop till they drop with a wide range of unique clothes, art, and accessories.

Every hand-picked piece reflects the brand’s signature eclectic style, while paying homage to Oman’s culture and energy. It’s the latest in a series of bold activations W Muscat is rolling out as it disrupts Oman’s scene with unexpected happenings throughout the year.

“Oman’s art scene has just boomed in the last year and there are so many talented creators. At the W Store we are always keen to promote up-and-coming local designers while offering visitors something fun and different,” said Gerald Chevasson, General Manager, W Muscat. “With a thoughtfully curated selection of art, clothing, and accessories, the W Store is a treasure trove of awesome stuff, the perfect place to pick up a super chic gift or an indulgent treat.”

In continuation of the hotel’s Oman/ New York fusion, the store is full of quirky features including stacked suitcases to reflect the nomadic lifestyle of the brand. At the heart of it is a mini replica of the hotel’s iconic frankincense tree surrounded by locally-inspired products and must haves. Grab some cute stationary from Pastel Design, hand-painted wearable art from Miimzart or beach-ready bags and towels from Weekend Vibe. Get kitted out in fresh and funky fashion pieces from La corde, Kodes, Bin Ali and Selfish. Or, make it a self-care session with a little something special from Crescent Candles. With a rotating collection of local brands, there is sure to be something that catches the eye every single visit.

In celebration of International Day of Awesomeness, W Muscat will also be posting some of its favorite fashion steals from its list of designers on its Instagram (@WMuscat), stay tuned on Match 10th. Located on the ground floor of W Muscat in the heart of Shatti al Qurum, the store is open daily between 9am and 6pm.

Background Information

W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment.

W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences.

With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels have been announced for Paris, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riveria Maya. 

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