Tech This Week: Social Media Apps Celebrate International Women’s Day With New Features

Published March 4th, 2021 - 08:00 GMT
Tech This Week: Social Media Apps Celebrate International Women’s Day With New Features
This year, IWD 2021 campaign theme is #ChooseToChallenge, so some apps choose to highlight challenges facing females, whether they arise from traditional societal structures or financial and educational ones, on the other hand, some apps decided to focus the spotlight on what some successful females accomplished so far and promoting their work. (Shutterstock)
Highlights
These are the top features' updates you need to know about this week.

Since the beginning of March, all social media apps are ramping up their preparations and campaigns to provide tools for users to participate in the day that is solely dedicated to celebrating and acknowledging the achievements of women in our lives. 

This year, IWD 2021 campaign theme is #ChooseToChallenge, so some apps chose to highlight challenges facing females, whether they arise from traditional societal structures or financial and educational ones. On the other hand, some apps decided to focus the spotlight on what some successful females accomplished so far and promoting their work.

Also this week, Facebook unveiled a TikTok-like experimental app 😏 and Twitter walks the talk and dives into paid subscriptions 😣. Show of hands if you don't like the idea 🙋.

Facebook Celebrates Women’s History Month and International Women’s Day with New Features

Facebook’s Instagram announced its plans to double up live rooms for up to three people. With this much-requested feature, Instagram hopes to create more opportunities for activities as ‘talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with followers, or just hang out with more friends’. 

Aside from that, both Facebook’s Instagram and Messenger are adding new custom sticker sets 'to celebrate the women in your life and encourage conversation around those who’ve paved the way in their communities'. Also, Facebook will feature stats about women initiatives launched during the pandemic.​ 

Image Credits: Facebook

Also, Facebook revealed a new rap music app called BARS. The app will allow users to create and share their raps to professional beats by their favorite rap artists.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by BARS (@getbarsapp)

Pinterest to showcase Female-Owned Businesses for International Women's Day

In celebration of International Women's Day, Pinterest decided to empower women by displaying their work on Pinterest Shop. 

Also, Pinterest announced the creation of an International Women’s Day fund to donate to organizations that support women affected by the pandemic.

To check out the new Pinterest Shop collection click here.

TikTok Announces Celebrating #WhenWomenWin

In celebration of Women's History Month, TikTok said it will highlight female content creators on its platform.

@tiktok

get ready for unstoppable voices of woman-identifying people everywhere. ##WomensHistoryMonth is now and we're here for it 💪 ##WhenWomenWin

♬ original sound - TikTok

Also, throughout March, TikTok will ‘focus on different themes around embracing and celebrating the diverse and growing community of women on TikTok’. You can visit TikTok’s Women's History Month page to see the program's details and featured creators.

Twitter Launches Paid ‘Superfollow’ Subscription

Like we said before, Twitter’s free era might be over soon as the company announced the rollout of its first paid subscription feature called ‘Superfollow’. With this feature, users will have to pay to check out tweets from their favorite content creators.

Image Credits: Twitter

“Superfollow” will combine the community trends of Discord, the newsletter insights of Substack, the audio chat rooms of Clubhouse, and the creator support of Patreon into a creator subscription, according to TechCrunch.

On a side note, Twitter continues to fight the infodemic by putting vaccine misinformation warning labels on tweets that spread rumors. 

Steam Allows Users to Share-Games with Friends

Famous video game digital distribution service, Steam, will allow users to share all the games from their PC to practically anyone who doesn't have a Steam account, anywhere, for free. 

Image Credits: Steam

Upcoming Video Games, Updates
  • Nintendo just released first Wii update since 2018 - March 1st
  • Fortnite to feature Batman’s next comic series in a crossover [PS5, Xbox Series X, PC] - April 20th
  • Apex Legends [Switch] – March 9, 2021
  • Final Fantasy XIV [PS5]  - April 13, 2021
  • Resident Evil 8: Village [PS5, Xbox Series X, PC] on May 7, 2021
Events to Keep An Eye On:

Feb. 23-25: Mobile World Congress [Shanghai]

March 2-4: Microsoft Ignite [Virtual]

May 11-12: IBM Think 2021 [Virtual]


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