Tips on building a strong employer brand

Published July 18th, 2016 - 07:06 GMT
Simply put, your employer brand is your promise to your employees and future candidates. (Shutterstock)
Simply put, your employer brand is your promise to your employees and future candidates. (Shutterstock)

Employer branding is one of the most important aspects of any business, large or small. A successful employer brand strategy gives you a major edge in the increasingly competitive markets. But what exactly does “employer branding” mean? And how can you ace your game?

Simply put, your employer brand is your promise to your employees and future candidates; it tells them what to expect from applying and working, it differentiates what you’re offering from other companies, and frankly, with the ongoing war for top talents, employer branding is one of modern day’s musts!

Employer branding may benefit your company more than it benefits job seekers! How you may ask? According the Bayt.com “Trends in Employer Branding in the Middle East and North Africa” poll, June 2016, your employee engagement increases (23.4%), higher job acceptance rates (12.4%) and it can help you market yourself as an employer of choice (11.4%)!

Do you want to create a successful employer brand? Well, here are some tips to guide you, based on the Bayt.com “Trends in Employer Branding in the Middle East and North Africa” poll, which will make this endeavor simpler and easier!

1. Get social

Your presence on social media isn’t only important, it’s vital! Our latest “Trends in Employer Branding in the Middle East and North Africa” poll shows that 75.6% of professionals usually check a company’s profile before applying for a job, now, what would it say about you if your company’s pages on social platforms were neglected? We at Bayt.com offer companies the chance to market themselves by creating a Premium Company Profile, where you can share you latest news and achievements, share pictures of your recent activities and give a glimpse to your company’s environment.

GetSocial

2. Engage, engage, and engage some more

The majority of professionals (84.5%) believe that engaging with potential job seekers on different social platforms is positive for a company’s branding. Well, what are you waiting for? Make sure you are constantly engaging with job seekers. Bayt.com Specialties is the perfect chance for you to do that, as well as getting to know the exact potentials of the potential candidates!

Engagement

3. Use the right channels

There are many ways you can reach your potential candidates through; pay attention to which of these works best for you and employ it to your best interest! According to the “Trends in Employer Branding in the Middle East and North Africa” poll, social platforms (53%), public relations and media (14%) and the recruitment process (13%), are the top channels to reach out to potential employees.

Channels

4. Show the job seekers what they want to see!

Job seekers are more interested in seeing the benefits they’ll get if they work at your company than anything else! According to the “Trends in Employer Branding in the Middle East and North Africa” poll, employee wellness programs, flexible hours and dress codes and regular fun office events and activities (21.6%, 18.8%, 11.3% respectively) are the top benefits job seekers want to see. So, if you have them, flaunt them!

WhatToSee

5. Avoid the big Nos

There are many things companies may be doing that is harming their brands. The Bayt.com “Trends in Employer Branding in the Middle East and North Africa” poll, shows that letting people go without valid reasons (17.3%), having unhappy employees (13.7%) and ignoring candidate applications (11.5%) are only the tip of the iceberg when it comes to harmful things. Avoid doing these mistakes like the plague.

NotToSee

6. Attributes to have

Attracting top talent doesn’t come easy; you need to know which attributes matter the most, and work on getting them right! According to the “Trends in Employer Branding in the Middle East and North Africa” poll Reputation and culture (11.9%), work environment (11.3%) and training and learning opportunities (10.7%) are few of the most important attributes which can help you attract top talent to your company.

Attributes

This article originally appeared in Bayt.com.

This article and all other intellectual property on Bayt.com is the property of Bayt.com. Reproduction of this article in any form is only permissible with written permission from Bayt.com.

 


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