Turkey's E-commerce Reaches Nearly $16 billion in 2018

Turkey's e-commerce volume surged 42% year-on-year in 2018, an industrial report said Wednesday.

The e-commerce sector volume reached 59.9 billion liras ($16 billion) last year, it added.

The report was a joint effort by Turkey's Informatics Industry Association (TUBISAD), Association of E-commerce Operators (ETID), Deloitte Turkey, Similarweb and Inveon.

"The sector maintained its rapid growth even in a challenging year for the Turkish economy," Kubra Erman Karaca, head of TUBISAD, told reporters.

Alper Gunaydin, a director at Deloitte Turkey, highlighted the high performance of major shopping sites.

Market share of the first 10 prominent shopping sites rose to 53% in the last five years from 40%, he noted.

The report showed that the average annual growth rate of the sector was around 33% between 2014 and 2018.

The fastest growing sub-sector was travel and leisure which showed a 54% rise, reaching 29.9 billion liras ($7.95 billion).

{"preview_thumbnail":"https://cdn.flowplayer.com/6684a05f-6468-4ecd-87d5-a748773282a3/i/v-i-6…","video_id":"6fd318b8-1499-4fe0-9dae-1946f3b19d62","player_id":"8ca46225-42a2-4245-9c20-7850ae937431","provider":"flowplayer","video":"Top 10 Powerful Arabs"}