What should Apple do next with the upcoming iPhone?

Published August 11th, 2016 - 09:00 GMT
The iPhone is the only Apple product with a number next to it. (File photo)
The iPhone is the only Apple product with a number next to it. (File photo)

The new iPhone is expected to be revealed early September. There have been plenty of leaks that suggest the new iPhone won’t really look very different than the current iPhone 6/6s. That goes against Apple’s two year design refresh cycle we've been seeing since the iPhone 3G and brings up some questions regarding how Apple will position the new iPhone from a naming perspective.

Drop the model number

The iPhone is the only Apple product with a number next to it. Considering that the design of the iPhone is not changing dramatically, it is probably the best time for Apple to just call this year’s version “iPhone”. Like all other Apple products, the differentiating factor could be the year- such as iPhone (2016.)

Rename the iPhone Plus to iPhone Pro

The iPad has a Pro version and so does the MacBook. I’m not sure why Apple chose Plus for the bigger sized version of the iPhone but it would feels much more in line with other Apple products if the iPhone Plus gets renamed to iPhone Pro. And in that process, Apple could create bigger differences between the regular and Pro models such as:

A different camera - Instead of just offering Optical Image Stabilization, the iPhone Pro should offer a completely different camera and according to leaks, that’s exactly what we’re getting with a dual lens solution.

Apple SIM - The latest iPad Pro lets you roam close to 100 countries and select data plans without going to a mobile operator’s store. I think this would be a great feature on the iPhone even if, like the iPad Pro, you only get data, and not voice calls/text messages.

Support for Apple Pencil - The 5.5-inch screen on the iPhone Pro has enough room to be used with a smaller sized Apple Pencil. What I don’t know is if Apple has mastered the technology of allowing 3D Touch and Apple Pencil work together but it would be nice to doodle on the iPhone Pro.

Quad Speakers - The four speaker setup of the iPad Pro is really good and would be nice to have a similar capability on the iPhone Pro. This isn't necessarily a much needed feature but would make for a good differentiator between the two models.

Higher storage capacities- The regular iPhone can come in 32GB, 64GB and 128GB while Apple should set the storage configuration on the iPhone Pro at 64GB, 128GB and 256GB.

The reason I'm calling the larger device iPhone Pro- is because it takes many of the features found on the iPad Pro and brings them to the iPhone. I honestly don’t know if Apple’s vision aligns with mine (doubt it does), but that’s what I would have done.

By Abbas Jaffar Ali

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