DHL’s new marketing campaign highlights global leadership in cross-border express shipping

DHL Express, the world’s leading express services provider has launched a new campaign that underlines its time-critical shipping capabilities and market insight across the globe. The “No One Knows” campaign focuses on DHL’s expertise in combining global leadership with local expertise to help businesses across the region grow and capitalize on the economic recovery. 

As trade volumes surpass pre-economic crisis levels on key international trade lanes, DHL is highlighting its cross-border shipping expertise for export oriented businesses. The “No One Knows” campaign targets small- and medium sized enterprises (SMEs) around the world, as well as key industry companies, and focuses on DHL’s unique knowledge of markets worldwide. 

Ken Allen, CEO, DHL Express said: “The relevance of cross-border express services becomes clear to companies when they look into opportunities abroad. DHL’s global capabilities and local knowledge can help companies set up fast-to-market delivery systems anywhere around the world. This is a central element of the campaign.” 

The campaign starts at a time when recent trade data signals continuously strong export figures. According to recent data released by the Transport Research Centre of the Organization for Economic Co-operation and Development (OECD), airborne trade between Europe and Asia, Europe and the Middle East as well as Europe and the Americas has gained momentum in recent months, despite the recent global economic downturn. On particular trade lanes, such as trade routes from Germany, the UK and France to destinations outside the European Union, trade volumes have now surpassed pre-crisis levels in both directions. The data suggests a strong structural demand for higher-value fast-to-market goods, which typically travel by express. 

Gary Kemp, Managing Director, DHL Express Middle East, North Africa and Turkey (MENAT) said, “As a global leader in logistics, DHL has the strength of a robust global network and a comprehensive portfolio of service offerings to fulfill the needs of our customers. We are a strategic partner and trade facilitator to SMEs and companies across industry sectors that leverage on our network to expand their business footprints beyond borders.” 

While the UAE continues to drive growth and act as a regional logistics hub, DHL has achieved significant milestones across the region including the expansion of products and facilities as well as industry recognition. In Oman, DHL opened a new logistics gateway facility in Muscat - the first fully bonded facility in Oman. The facilities will ensure that DHL is able to meet growing logistic needs for markets including the UAE, China, India and the US and Western Europe from Oman. In Lebanon, DHL has invested $4.2 million in its airport facility, which saw its airside facility at Rafik Hariri International Airport, the first of its kind for Lebanon, double in size. In addition, DHL Express Qatar recently celebrated its 30^th anniversary – the company’s revenues have doubled over the past five years in Qatar, and it has invested nearly three million Euros in operational facilities. 

DHL will run a series of advertisements to manifest its time-critical cross-border express shipping capabilities. In addition, it will also stress its competencies in specialized full-range services for industries, such as Health Care/Life Sciences, Technology, Oil & Energy and the Automotive industry. 

DHL offers fully integrated solutions for companies in various industries by combining the expertise of its three business units – Express, Global Forwarding and Supply Chain. The company operates as a single partner, providing air, ocean and land transportation services, in addition to offering flexibility and easy access to a broad range of services around the world through a local and personalized contact. Individual customer demand can thus be met more efficiently. 

A trade facilitator that invented cross-border express shipping more than 40 years ago, DHL currently serves customers in more than 220 countries and territories with global capabilities and unrivalled local knowledge. 

The DHL campaign, which was conceived by the agency 180 Amsterdam, will run as a global campaign in 30 countries including key markets such as China, India, Brazil, Mexico, UK and Germany.