du is honoured for its support as a sponsor of the 8th Emirates Women Awards

H.H Sheikh Ahmed bin Saeed Al-Maktoum, President of Dubai Civil Aviation, Chairman of Emirates Group and Honorary Patron of Dubai Quality Group, honoured du today for its support of the 8^th Emirates Women Awards (EWA), during a grand ceremony held at the Grand Hyatt Hotel, Dubai. Hala Badri, EVP Brand and Communications, du won the Patron's Roll of Honour award in recognition of her efforts in supporting the mission of the EWA.

Osman Sultan, CEO, du was presented with an honorary trophy, in the presence of Farid Faraidooni, Chief Commercial Officer, du and Ahmad Aburahima, VP, Government Relations, du in recognition of the company’s contribution as a sponsor of the awards.

Congratulating the winners Osman Sultan, CEO, du said “On behalf of du, I would like to thank H.H Sheikh Ahmed bin Saeed Al-Maktoum for this honour, and congratulate Dubai Quality Group for its continued success with the awards. At du, we recognise the vital role that women play in a nation’s development and its prosperity; and so it is with great pride that we are directly involved with an important platform in the UAE that celebrates businesswomen and their achievements.”  

“We are proud that women are a key part of du, comprising 23% of the total workforce and about 1/3 of middle to senior management." He added.

“At du we are dedicated to providing UAE women with tailor-made solutions customized to empower professionalism and enable success. ‘Her Business Super Plan’ caters specifically to the needs of women entrepreneurs and professionals helping them to achieve their goals and reach even greater levels of success. The plan offers impressive cost savings and helps women stay in touch with their female business associates at no extra costs, providing vital support to these inspiring women and increasing the power and presence of successful women entrepreneurs," said Hala Badri, EVP Brand and Communications, du.

The award, now in its 8th edition, is an initiative created by the Dubai Quality Group to honour businesswomen and female entrepreneurs who have excelled in their respective fields; acknowledging and applauding UAE women, nationals and expatriates, for their contribution to the community.

The award coincided with the recent launch of ‘Her Business Super Plan’, a first-of-its kind plan in the region specifically tailored to the requirements of modern-day businesswomen in the UAE. The novel idea, which involves EWA winner, Shabana Karim, as its brand ambassador, provides benefits such as bundled calling minutes; free business calling circle; free national data; shopping rewards; special offers on latest handsets; and more, all for just AED200 per month. The customised offer also reinforces du’s commitment to catering to the various needs of the diverse small and medium enterprise (SME) sector, a crucial sector in the UAE’s future growth.