A landmark partnership has been announced between Vuclip, the mobile video-on-demand service and the Mazzika Group, the largest music production house in the Arab World.
The Mazzika Group has produced and managed most of the Arabic music heard today and owns a catalog of more than 80% of the music in the Middle East, including classic and current hits from artists such as Abdel Halim Hafez, Farid Al Attrach, Mohamed Abdel Wahab, Amr Diab, Hesham Abbas, Tamer Hosni, Khaled Sleem, Amal Maher, Samo Zain, Loai, Tamer Ashour.
Mazzika’s partnership with Vuclip extends their premium music library to ever growing mobile audiences across the wider Middle East region. Vuclip subscribers will now have unmatched access to the largest catalog of Arabic music videos in the Middle East.
Commenting on the partnership, Eng Hesham El Gazzar, Mazzika CEO, told Digital Journal, "The music entertainment industry has witnessed a rapid evolution, with consumers steadily adopting new means of enjoying the latest music from their favorite artists directly on their mobile devices. This partnership with Vuclip is an essential step forward in our strategy to reach out to viewers across the region using the channels they most prefer and mobile VOD is the future. We look forward to achieving new successes together as we continue to bring viewers access to the best in Arabic music on the convenient, flexible and trusted platform that is Vuclip."
