Feel the bass with colourful new Walkman B160 Series from Sony

Press release

Published May 31st, 2011 - 01:01 GMT

The new Walkman B160 Series in pink

Sony, the leading consumer electronics brand, today announced the launch of the latest Walkman B160 Series of MP3 players that deliver rich sound plus street-smart looks, making it a gadget to flaunt whether jogging, travelling, or just hanging out with friends.

Weighing just 28g and less than 10cm long, Walkman B160 Series boasts an eye-grabbing two-tone finish in a vivid choice of contrasting colours.

Despite its compact size, the easy-to-use Walkman B160 Series delivers big, bold sounds that stand out from the crowd. Whatever the user’s listening choices, a rich Walkman audio-quality experience with full, deep bass is guaranteed. A push of the Bass button will stream even more low-end power that also sets off the colour matching power illuminator pulses in time with the music.

A generous 18 hour battery life allows for long listening. Or, if in a hurry, plug in the Walkman for just three minutes and get charged up for 90 minutes playback time.

A new feature, the detachable clip attaches Walkman to a belt, bag strap or outside the pocket of the shirt or jeans.

Loading up Walkman with the user’s digital music collection is easy. All that needs to be done is to connect the player’s built-in USB connector to the PC to drag and drop files or transfer them via Windows Media Player 11/12.

ZAPPIN song search technology allows effortless browsing through the music archives. Hitting the ZAPPIN button activates a short snatch of each track without fiddly searches through menus or playlists.

The new Walkman NWZ-B160 range of ultra-portable MP3 players is currently available in the UAEat all Jumbo Electronics showrooms.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.