Mirinda continues to innovate with GCC launch of new Pomegranate flavour

Press release
Published January 13th, 2011 - 09:23 GMT

Mirinda, one of the fastest growing brands in the PepsiCo family, has followed up the highly successful introduction of Mirinda Tangerine with the launch this month of an exciting new flavor Mirinda Pomegranate. 

Explaining the objective of the new product, Mr. Ahmed Zakaria, Marketing Manager, PepsiCo International, said: “Mirinda has been with consumers in the GCC for more than 50 years and during this time has attained market leadership through product innovations and a strong distribution network.  To offer choice and variety, under the “Loosen Up” consumer proposition, we have added to the original all time favorite Orange flavor with popular alternatives including Citrus, Apple and Strawberry flavors. Now, after great response to the recently launched Tangerine flavor, we are launching the delicious Pomegranate flavor to add an exciting new alternative to the range of fruit flavored Mirinda soft drinks.” 

PepsiCo has carefully formulated Mirinda Pomegranate to capture the unique taste of original pomegranate and enliven it with the zing that makes Mirinda the best tasting and most successful fruit-flavored thirst quencher in the Kingdom of Saudi Arabia and throughout the GCC, where the brand’s leading market share in its segment reflects PepsiCo's marketplace experience, technical expertise, innovative capabilities and its continuous efforts to drive growth. 

Mirinda Pomegranate is now available at outlets throughout Saudi Arabia and across the GCC.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. 

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.

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