‘develop your child to full potential with kraft cheese’
‘Kraft Wizz Kids Quiz’ to excel students’ knowledge
Kraft Foods, the market leader in the Cream Cheese category has been responsible for doing extensive consumer research in the GCC region, to find out what mothers actually seek in the upbringing of their children. One of the key findings from this research was the importance mothers have for the overall development of their children. Kraft picked up on this finding and decided to support activities focused on the overall development of children.
In its ongoing campaign of ‘Helping children develop to their Full Potential’, students from various schools across the U.A.E. participated in the ‘Kraft Wizz Kids Quiz’, a show that allows children of different schools to compete against each other and bring out the best in them. The quiz is being broadcasted weekly on leading radio channels across the U.A.E.
The ‘Kraft Wizz Kids Quiz’ is an initiative to create a fun and learning environment providing an opportunity for students to test their knowledge. This is a 32 week long campaign on radio covering various fields such as Sport, Geography, Science, Mathematics and General Knowledge. The show is hosted by leading presenter Chris Fisher and is held at various schools on a weekly basis. It is a knock out based show that leads to a final.
Each of the participants receives a Kraft sponsored Wizz Kids Quiz folder that contains a booklet with intellectually challenging games to test their mental skill, along with mouse pads, pens, key chains and stickers. The winning students and the runners up will win Ipod Nanos and Shuffles along with a winning trophy all sponsored by Kraft.
In addition to this Kraft also gives the listeners of the show an opportunity to win an AED100 voucher from Virgin Megastores. Correct answers are sms’d and one lucky winner is chosen who receives the voucher on a weekly basis.
Cheese Category Marketing Manager for Kraft Cheese, Paul O’Neill, stated, “As the market leader and children’s favorite, Kraft Cheese is glad to share these moments of joy and challenge bringing the best out of children. The educational debate was designed to develop children to their full potential.”
Senior Brand Manager for Kraft Cream Cheese Spread, Vernon D’ Cruz stated “Kraft Cream Cheese Spread has been involved in various activities aimed at ‘Helping Children Develop to their Full Potential’. Kraft Wizz Kids Quiz is one such activity that provides children the opportunity to compete in a healthy competitive fun-filled environment.”
A principal of one of the leading UAE schools stated “It’s very rare that a company provides such an opportunity to children to compete against each other. I hope more of such activities follow as they play an important role in the development of a child. Thank you Kraft Cheese for providing them with this fantastic opportunity”
