Al Hilal Bank to help “Prepare our children for the New World”
The new Islamic bank announces it is in planning stages for youth oriented CSR program in the midst of innovative Ramadan communications campaign
Al Hilal Bank, the newest face in Islamic banking, has announced today that it is in the planning stages of a Corporate Social Responsibility program in line with the progressive nature of its DNA. Responding to His Highness, Sheikh Zayed Bin Sultan Al Nahyan, the late President of the UAE’s call to prepare the nation’s youth for the ‘very different world’ than that which we live in today, the newly launched financial institution is sharing its intention to fulfill the late beloved ruler’s vision.
“The late Sheikh Zayed was a true visionary who fully understood the long-term needs of our nation. As such, we at Al Hilal Bank are excited to announce that we are in the planning stages of creating a long term CSR program where we invest in and support the country’s greatest resource, our children,” said Mohamed Jamil Berro, CEO, Al Hilal Bank.
The bank will launch the CSR initiative in the first quarter of 2009, when the entire plan will be unveiled to the public.
In the lead-up to the announcement, Al Hilal has striven to keep children at the top of mind throughout Ramadan, by putting them at center stage in all internal and external communications during the Holy Month.
The bank has produced materials encouraging their staff to have their children illustrate what Ramadan means to them. The pictures have been compiled and published as a book to be distributed to all staff as well as visitors to any of the bank’s branches during the Holy Month. Additionally, commercials and an e-greeting card available on the financial institution’s website have been created through the “eyes of children” encouraging the public to take a fresh look at the meaning of this reverent time in the UAE.
“Ramadan is all about sharing, giving and togetherness and it is in this vein that we are communicating to our customers,” said Berro.
“We encourage everyone in the UAE to visit our branches and view the gallery area located there to enjoy our exhibition illustrating the different phases of the moon while assigning a different Hadith to each day. We hope this helps families come together and discuss the values that we associate with Ramadan.”
About Al Hilal Bank:
Al Hilal Bank is wholly owned by the Abu Dhabi Investment Council, which is an investment body of the Government of Abu Dhabi. The Bank has an authorized capital of over AED 4 billion and is licensed to operate as an Islamic commercial bank. Al Hilal Bank is committed to becoming the region’s leading financial institution, escalating the development of Islamic Banking with a fresh approach to the industry, new technology and service excellence.
