aquascript to make a splash in the middle east
Innovative new data display system combines high art and technology
KLP together with USE Enterprises Ltd. today announced the launch of an exciting new joint venture – AquaScript – in the Middle East. True to its name, AquaScript is a unique data display system which allows the user to create information and images using droplets of moving water, the effect of which has been described as “breathtaking” at its recent unveiling in the region.
The AquaScript can display, in real time, text, logos, images and patterns and it will soon grace city streets, public spaces and outdoor sites in Dubai. Any data that can be rendered as a bitmap can be transmitted to the device, via a computer linked directly to the system, over the internet or through SMS.
The potential uses for this state-of-the-art device in the hospitality, retail, property development and marketing industries are numerous. From a permanent installation to deliver public or customer information at theme parks, shopping centers or hotels, through to eye-catching, temporary signage at events.
The AquaScript also has enormous potential to form part of attention grabbing outdoor advertising and marketing campaigns, which interact with consumers in an exciting and unique way.
Commenting on the launch, Kirsten Kraeter, GM of KLP Group Emirates said:
"We have already received a considerable level of interest in the AquaScript system and are excited about its potential. We are confident that it will revolutionize outdoor advertising in the near future and are delighted to bring this innovative system to the Middle East’s Marketing Capital, Dubai."
KP Schleinitz, Founder & Director of USE Enterprises Ltd./AquaScript Ltd. said:
“We deliver fresh, bold ideas which are the perfect fit for marketing campaigns aimed at engaging consumers. I have been particularly impressed by the significant potential for the system in the Middle East region. The malls, hotels and public places provide the ideal location for AquaScript, as the system can be integrated into these sites, to create areas where people can relax and enjoy the unique and awe-inspiring delivery of interactive information.”
The joint venture with KLP Group Emirates and its strong business networks in Dubai, via KLP's holding company, SILEXA Enterprise (L.L.C), has meant that AquaScript is well positioned to gain immediate access to the Middle East market.
