Azadea rejuvenates recruitment in 100 days

Published February 21st, 2008 - 01:51 GMT

Azadea Group, which operates over 35 brands in the region including Virgin Megastores, Zara, Massimo Dutti, Paul Cafes, Promod and Stradivarius, has ambitious expansion plans. The Group intends opening 95 new stores in 2008 and needs 5,000 new staff in ten countries over the next two years.

And the plans are definitely on track so far.

To overcome the talent shortage plaguing most companies today, Azadea Group implemented Sniperhire in mid-2007. For those not in the know, Sniperhire is the recruitment platform from Hiring Solutions used by some of the region’s biggest talent leaders including Zain, DHL ME, DAE, Alghanim Industries and Jumeirah.

In just the first 100 days following its implementation, Sniperhire helped Azadea achieve more than it could in the whole of 2006!

Bechara Khachan, Chief Human Resources Officer for Azadea Group, says, “Prior to implementing Sniperhire, we used to get close to 18,000 CVs a year, including duplicates. And truth be told, it was not easy to manage them all. On the other hand, within the first 100 days of Sniperhire being active, we attracted 18,000 unique applicants and also processed and replied to each one of them.”

Hiring Solutions has automated Azadea Group’s complete recruitment process and its paper-based hiring environment is now completely electronic. Recruiters at Azadea these days simply concentrate on quality candidates while Sniperhire takes care of screening and evaluating on average 200 CVs a day. Sniperhire also issues regret letters based on selection criteria preset by the recruitment team, and manages applicants from job boards, recruitment agencies, etc. with a few clicks of the mouse.

Khachan says, “We went through the same set of problems faced by recruiters and candidates in most large organisations. First we received thousands of paper CVs, which were extremely tough to manage. We built an in-house system, but it was a little more than an electronic database. Then we switched to popular job boards like Monster and Bayt, and our inboxes started getting flooded with emails. Managing these was again a challenge.”

“Today with Sniperhire, the time-to-hire is close to 26 days on average. Unsuccessful candidates are given a final response (rejection letters) within 2 weeks of applying. Candidates are reviewed on average in less than 10 days, invited to interview in 13, interviewed in 18, offered jobs in 21 and hired in 26 days. The best part is we actually know these numbers, thanks to the reporting suite in the system.”

“In just 100 days, we received candidates from 117 countries, representing 135 nationalities. Using Sniperhire’s automated ranking, we now know candidates from which countries are better-suited for what types of roles; which agency or job portal is sending us quality candidates; and most importantly, we know the quality of people we’re hiring has improved. We are also able to see which countries have untapped potential and amend our recruitment strategies accordingly.”

Azadea’s recruiters can now publish any vacancy on to job boards, blogs and to recruitment agencies of their choice, with just a single click. All CVs received from multiple sources as well as through their own website go into a private talent pool. Recruiters use Sniperhire to evaluate CVs in this pool, fish out the best suited candidate profiles, and email them to line managers.

Ben Fawcett, Director, Hiring Solutions, says, “Sniperhire is helping Azadea Group, lower cost-per-hire and improve time-to-hire and attract top candidates. It is also helping them to be the employer of choice for quality people looking to work in the retail sector. If in just the first 100 days Azadea can do what it previously did in a year, you can be rest assured than in the next two years, they will have access to the retail industry’s best minds, which will drive the Group all the way to the top.”

About Azadea
Azadea is one of the world's fastest growing retail groups.

The organisation carries a powerful franchise portfolio of over 35 diverse brands that features some of the industry's most identifiable names, including Zara, Mango, Virgin Megastore and Sunglass Hut.

Azadea Group headquarters are in Beirut, Lebanon. A comprehensive network of local offices supports our operations in the Middle East and Europe.

About Hiring Solutions Company

Hiring Solutions is among the world’s few and the region’s only provider of intelligent recruitment solutions. The comprehensive yet niche solutions are currently empowering over 125 businesses in 42 countries.

The integrated recruitment platform, called Sniperhire, allows organisations to streamline all aspects of internal and external hiring. The world-class system helps organisations improve overall talent quality while significantly reducing time-to-hire and recruitment costs.

Be it industry best practices, career portal engines, sourcing across various global channels or optimised hiring processes, Hiring Solutions ensures corporate leaders win the war for talent.


© 2000 - 2022 Al Bawaba (

You may also like