BinHendi Enterprises extends lifeline to Thalassaemia patients

Published June 26th, 2008 - 09:41 GMT

BinHendi Enterprises is spearheading a blood donation campaign in aid of children suffering from Thalassaemia on Tuesday July 1st, from 9:00a.m to 2:30p.m at Al Reem Tower on Maktoum Street, in Deira, Dubai.

Blood transfusion is critical to the survival of Thalassaemic patients, whose ability to produce haemoglobin is seriously impaired because of the disease, thus resulting in anaemia. A blood transfusion is required every two to three weeks, underscoring the need for a constant supply of blood.

“BinHendi Enterprises has a strong community relations programme. Given the urgency of the need, we thought we could extend a lifeline to many people suffering from the disease by organizing this blood donation drive,” said Sherin Elsherbiny, PR and Event Manager of BinHendi Enterprises.

According to the ministry of Health of the United Arab Emirates, one in twelve UAE national suffers from the disease. “In undertaking this campaign, employees at BinHendi Enterprises expressed their eagerness to participate to at least be able to return something to the UAE community which has openly welcomed them and provided opportunities for a better life,” Sherin ElSherbiny added.

In addition to Thalassaemia, other patients requiring blood transfusions in many hospitals in the UAE will also benefit from the campaign, including people with leukaemia and others suffering from severe bleeding.

BinHendi Enterprises is today one of the most progressive and diverse business conglomerates within the United Arab Emirates.  Comprising of 15 divisions including retail brands, dining outlets, currency exchange, education, real estate and consumer goods trading, the group aims to provide the community with the finest goods and services available.  A major player in the retail market, BinHendi Enterprises currently operates many premium brand stores throughout the country, including the model ‘BinHendi Avenue’ concept shopping precincts.



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