Bosch, the European leader in domestic appliances, has experienced a 60 per cent growth in Middle East sales during the first quarter of 2007.
The German multinational, which has based its Middle East headquarters in Dubai for ten years, sees the massive increase on last year's figures as a step closer to its goal to top the Middle East Domestic Appliances market, which is worth in excess of (US)$1.8 billion annually.
Heiko Fischer, Bosch Middle East's managing director, said: "We have quadrupled our turnover in the past five years. This is an exceptional rate of growth, which has increased our annual Middle East revenue, based on the market selling figure, to over (US)$150 million in 2006.
"The last two years in particular have been very good to Bosch in the region. Customers with increasingly large disposable incomes are demanding the very best products and are willing to pay accordingly. As a result we are continuously gaining upon competitors and it is fair to say we are aiming to be a future market leader in the Middle East."
Last year Bosch's revenues grew a massive 13 per cent worldwide, as the fastest growing of the top ten domestic appliance companies internationally. The growth in the Middle East has been much larger, with 2006 seeing a 60 per cent growth compared to 25 per cent in 2005.
Fischer added: "I see a bright future for both the industry and Bosch here in the Middle East, as the market continues to grow and people continue to become more discerning and attracted to quality products.
"Apart from the products themselves, we are focused upon continuous improvement within our distribution channels and sales departments. Customer service is an area we are always working upon as our vision is to build upon this area within the region to offer all customers and distributors the impeccable standards they would expect in Europe."
The Middle East is the fastest growing region in the worldwide Bosch Siemens Hausgeräte network. Employing 35 within its Dubai offices and 15 more throughout the Middle East region, BSH is one of the few international domestic appliances manufacturers to have its regional headquarters in the Middle East.
Robert Bosch Hausgeräte GmbH facilitates household chores with a wide spectrum of reliable and durable products. This strong focus on usage and close identification with the consumer has made Bosch one of the main innovators within the domestic appliances category worldwide. Robert Bosch Hausgeräte GmbH has maintained its role as market leader in Europe for many years.
In order to assure that Bosch can continue to respond to customer needs with pioneering products (fully automatic dishwashers, light wave ovens, refrigerators with AntiBacteria finish or the wall-mounted LiftMatic oven); it promotes projects involving the development of innovative technologies. In doing so, the company always observes the principles of quality, technical competence, quality of life and responsibility towards mankind and the environment.
Bosch is part of BSH Bosch und Siemens Hausgeräte GmbH, in which Bosch and Siemens each hold a 50 per cent share. BSH is a globally active corporate group and market leader in Germany and Europe. It ranks as one of the three leading domestic appliance manufacturers worldwide. The portfolio includes the main brands Bosch and Siemens, specialist brands like Gaggenau, Neff and Ufesa, as well as eight other regional brands.
BSH has an extensive worldwide network of distribution and after sales companies as well as a development and manufacturing group, which includes 42 factories and over 35,500 employees in 40 countries..
