Full hospitality packages including flights, accommodation and tickets for the Euro 2008 finals to unfold in Austrian and Switzerland stadiums next summer are up for grabs in a Mideast-wide consumer competition organised by leading automotive lubricants maker and marketer Castrol, in the brand’s biggest ever sport sponsorship deal as the tournament’s official statistics provider.
“Anyone buying a four litres pack of either Castrol Edge or Castrol Magnatec from beginning of December will enter a raffle draw simply by filling in a bottle neck-tag coupon. Every purchase also entitles consumers to a scratch and win coupon with footballs as prizes”, commented Mohammed Samir, BP Middle East Marketing Controller.
“Castrol’s sponsorship of Euro 2008 is one of the biggest in the company’s century old history and is critical to our communication with our valued customers in the region and across the world.”
Castrol is planning a host of Euro 2008-related initiatives for Middle East football fans including a groundbreaking index that will provide a unique in-depth look in teams’ and individual players’ performance throughout the competition. Other highlights include an exclusive partnership with a world famous football coach.
Notes to Editors
About Castrol
Castrol have long been associated with the world of sports UEFA EURO 2008™ provides a showcase to project the brands' values of Performance, Pride and Passion that it shares with football.
Castrol's world class expertise and engine oil technology means it is recommended by the worlds leading car manufacturers, commended by experts and trusted by over 100 million customers. Built on a history of technical innovation over the past 100 years, no other motor oil company or sponsor throughout history has displayed a stronger or more successful commitment to motoring. Castrol drivers and cars have been at the forefront of motor sport and record-breaking competition for more than 75 years. Castrol is part of BP and is the market and technical leader for specialized industrial and car engine oil lubricants (http://www.castrol.com) for the retail consumer. Castrol is the market leader in marine lubricants and a key player in the aviation and commercial vehicles market. It is also the third largest marketer of lubricants worldwide.
