David Beckham Sports Style Arrives in UAE
- adidas LA Galaxy Team Kit and Special Edition Predator® Boots Launched -
adidas has announced the launch of the new David Beckham LA Galaxy team kit and special edition David Beckham Predator® DB Powerswerve boot. It is the first time the LA Galaxy kit will be available in the Middle East featuring Beckham’s name and number. LA Galaxy is an American soccer team playing first division Major League Soccer (MLS).
The new adidas uniform features the LA Galaxy “Quasar” crest as a woven badge on the jersey with two embroidered stars representing their two MLS Cup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the LA Galaxy team colours, collegiate navy, gold and white.
The latest in adidas apparel technology is featured in the Galaxy kit including ClimaCool™ and FlowMapping™ technologies, which allows heat and sweat to escape the body and is proven to reduce fatigue and dehydration. The jersey also features ForMotion™ technology, engineered to fit an athlete’s body in motion through 3-dimensional design and by flattening the seams to reduce irritation.
Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets, said “David Beckham is the world’s most famous footballer, a truly inspirational sportsman both on and off the pitch. No matter which club he plays for there is always strong public demand for his jersey. The public loves to have BECKHAM on their backs. We’re delighted to introduce the David Beckham LA Galaxy kit here in the Middle East and give soccer fans the chance to wear his number 23.”
Completing the look is the new Predator® DB Powerswerve. Featuring a special Beckham logo in the tongue, simulating Beckham’s shape when shooting a free kick. The boot is also unique within the Predator range in terms of colourway. Two options are available in the LA Galaxy team colours of white/dark navy/metallic gold (home kit) or dark navy/metallc gold/white (away kit).
The boots feature the same technology common to all Predator boots, setting new standards in regard to power, swerve and control. A Power Zone on top of the forefoot brings even more power behind every shot. Hi-tech foam padding and rubber technology on the boot side delivers shots and passes with the swerve and control Predator has become famous for. An X-Traxion® quick-change stud system allows maximum pitch penetration and minimal stud pressure. Synthetic uppers complete the finish, offering a lightweight and water repellent boot.
The David Beckham LA Galaxy jersey is priced 270 AED, the shorts 125 AED and Predator DB Powerswerve football boots 750 AED.
In the UAE, the range is available at adidas brand stores in Mall of the Emirates, Deira City Centre, Dubai Festival City, and Uptown Mirdiff in Dubai, plus Al Wahda Mall, Abu Dhabi Mall and Marina Mall in Abu Dhabi.
