Double wear zero-smudge liquid eyeliner

Double wear zero-smudge liquid eyeliner
 
-- Joins Double Wear Zero-Smudge Mascara for Eyes that Surprise from Sunrise to Sunset --
 
Eyeliner is back in a big way for spring 2008 with the fashion runways paying homage to 1960’s-style beauty to complement the mod fashions, with dramatically wing-tipped, lined eyes reminiscent of Barbara Streisand in the film classic, Funny Girl.
 
And while fashion trends may come and go, Estée Lauder introduces a remarkably long-wearing, liquid eyeliner designed to meet one particular trend with staying power: women’s insatiable demand for cosmetics that stand up to their constantly-in-motion lifestyle; taking them seamlessly from day to night, looking effortlessly polished and pretty.
 
The newest addition to Estée Lauder’s Double Wear franchise, Zero-Smudge Liquid Eyeliner promises 15 hours of long-wear, stay-in-place performance, without budging or smudging – no matter how high the heat and humidity or the twists and turns one’s daily schedule may take. 
 
Thanks to an ultra-fine felt-tip applicator, the smooth, comfortable formula glides on with the utmost of precision and ease and dries in seconds – maintaining dense, high-impact color and a high-shine finish that continues to glisten with a shiny finish all day long. 
 
Key ingredients include:
•                     Soft-flex pliable film technology – featuring two types of polymers – acrylic and silicone – which together lock pigment onto skin while creating a breathable, protective film that seals the liner with a shiny top coat.
•                     Hydra-intense pigment technology – pigments are milled to microscopic size to allow more pigment contact with the surface area, with fewer air pockets in between, to provide the most saturated color impact possible. This treatment is particularly beneficial to a wet formula.
•                     Sorbitol and Tri-vegetable emollient -- conditions and keeps skin feeling soft and smooth while improving application and wear.
 
The formula is easily removed with Take it Away Makeup Remover.
 
Dermatologist- and ophthalmologist-tested, and suitable for contact lens wearers.
 
Double Wear Zero-Smudge Liquid Eyeliner is available in four shades: Black/Carbon Black, Brown, Graphite and Bronze and is packaged in Estée Lauder’s elegantly-designed signature navy blue vial with a gold cap. 
 
Double Wear Zero-Smudge Liquid Eyeliner is available in April 2008 at Estée Lauder counters.