DQG finalises new batch for '3rd Benchmarking Trip to the UK'
18 delegates get exclusive chance to exchange ideas with senior executives and tour facilities of award-winning firms Siemens and AESSEAL
Dubai Quality Group (DQG) has announced that some 18 DQG members are undergoing a series of tours, lectures and seminars in the UK from yesterday (Sunday, June 22, 2008) until June 26, 2008 as part of DQG's "3rd Benchmarking Trip to the UK." The benchmarking trip will provide participants an exclusive chance to learn from award-winning organisations based in the UK.
Organised by DQG and Excellence Mentors in collaboration with Sheffield Hallam University, the program will expose participants to various best practices and proven methods and applications adopted by highly successful multinational organisations Siemens and AESSEAL. The exposure trip, supported by Dubai Holding, will particularly focus on Customer Relationship Management and Customer Results Criteria of the European Foundation for Quality Management (EFQM) Excellence Model.
"DQG's main objective is to promote excellence in the local business community and make it a strong consolidating factor in the UAE economy. The information, ideas and best practices gathered from this benchmarking trip to the UK will be vital in fulfilling our mission and will be even more invaluable to the delegates, who will have an exclusive chance of boosting their business management expertise and resources," said Marwan Al Sawaleh, Chairman of DQG.
Through the exposure program, the second for this year and third benchmarking trip overall, DQG also seeks to enable its members to identify likely gaps in their business approach and help them address such challenges. Participants will also be encouraged to absorb and develop new ideas that may be useful for future strategic plans.
The program has been divided into three phases: pre-visit workshop, which will give participants some background about the host companies and address issues related to customer relationship management and customer results concepts; site visit, which will allow delegates to meet senior managers and review relevant departments and policies of the award-winning host organisations; and post-visit workshop, which will focus on implementing techniques to support gap analysis, gap closure strategies and development of action plan.
"The past two benchmarking trips had been very successful and we are confident of achieving the same level of impact on the participants of the third edition of the program. The business landscape is evolving and changing at such a rapid pace, and DQG takes it as its inherent responsibility to help local businesses stay on top of a highly competitive marketplace. As such, this benchmarking trip, which focuses on customer relationship management, will be a highly effective tool in promoting the aims and vision of DQG for the local business community," concluded Al Sawaleh.
Customer relationship management is a multifaceted process that seeks to create a two-way exchange with customers, enabling firms to have an intimate knowledge of their needs, wants and buying patterns. This will in turn allow companies to understand and anticipate the various requirements of current and prospective customers.
