Drive Launches A New Corporate Identity Celebrating A 10 Year Affiliation And Partnership

Published March 14th, 2010 - 08:25 GMT

Drive, one of the leading advertising agencies in Saudi Arabia and among the largest networks in the Middle East and North Africa, has announced that it is launching a new Corporate Identity with a new logo “ Drive-Dentsu” in recognition of the success of its ten-year affiliation with Dentsu, the largest single core advertising network in the world.

The announcement was made by Cheriff Tabet, CEO of Drive Network. “I can’t think of a better way to celebrate the tenth anniversary of our partnership with Dentsu than by joining our names together in the new Logo so that henceforth we are known as Drive-Dentsu,” said Mr. Tabet. “It has been a decade of mutual success and the renaming marks the start of a new era of expansion and progress as we strengthen our presence in the Kingdom and extend our reach across the MENA region.”

Drive joined forces with Dentsu ten years ago and in 2005 the two companies became partners, going from local to global in a move that secured a unified service standard, empowering the  Middle East & North Africa network to draw on international resources to better service its clients.

Founded in Jeddah in 1997 to service the Abdul Latif Jameel Company, Drive has grown into a full service communication network covering eight markets and operating through a network of eleven fully fledged offices across the Middle East and North Africa markets namely: Jeddah, Riyadh, Al-Khobar, and Jizan in Saudi Arabia; and Dubai, Beirut, Damascus, Istanbul, Morocco, Algeria and Egypt.

Building on its strength in automotive, based on the highly important Toyota business, Drive has succeeded in diversifying its client portfolio by winning key accounts in various categories including: Telecom sector - represented by MOBILY in KSA; Banking sector - Riyadh Bank in KSA and Credit Agricole in Egypt; FMCG sector - Liban Lait and Candia (Levant); Decorative Paints sector - Hempel (regional); Appliances sector – Canon, and Ave in Turkey.

Drawing on a reservoir of talent consisting of more than 250 professionals dedicated to their specialist disciplines, the Drive Middle East & North Africa network is fully integrated whereby each and every office works in synergy with the other offices to deliver one standard of superior services to all its clients.

Functioning within this unified organizational structure, each office brings the indigenous knowledge and cultural understanding of its local staff to focus on the unique needs of its own specific market.

With billings totaling one hundred million US dollars and an unprecedented annual growth rate of 25 percent, the Network stands as a success story that ranks the company as the largest Saudi advertising agency in the Saudi market and the 7th largest in the MENA region. 

This exceptional achievement has come from organic growth as well as winning new market opportunities and, most importantly, Drive’s ability to attract and win new additions to its client portfolio.

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