du and Montblanc present luxury like never before

Published June 2nd, 2010 - 01:24 GMT

For the very first time, in a move that encompasses over 100 years of expert craftsmanship, German luxury goods manufacturer Montblanc has joined forces with du to bring du Elite Plan customers something really special and distinct. This is in association with UAEs largest luxury retailer – Rivoli Group.

In a world first, du's Elite Plan customers now have the unique privilege of owning a luxurious handcrafted Montblanc Meisterstück Cover for BlackBerry® or iPhone. du Elite Plan customers will be invited to visit any of the Montblanc Boutiques in Dubai and be among the few in the world to pick up one of the elegant and highly exclusive covers, which are expected to become one of the most coveted and luxurious mobile accessories. The scheme will be extended to other countries after its global launch in the UAE.

"With this latest product offering, Montblanc demonstrates yet again that while deeply rooted in the greatest tradition, it continues to pioneer new design, moving at the same pace as new technologies. The exclusive Montblanc Meisterstück covers are crafted from the finest calf leather, and the deep black luxury accessory is the perfect cover to protect the owner's precious iPhone or BlackBerry®," commented Mr. Guido Zimmermann, Sales Director Corporate & Wholesale, Montblanc.

The exclusive leather covers hold the essence of unmatched years' experience of the skilled craftsman, Lothar Lips – otherwise known as the man with the 'The Magic Hand'. Lothar Lips began his apprenticeship at Montblanc when he was 16 years old and, with the skilled hands of a professional, can turn single pieces of leather into brilliant leather accessories.

Each cover features the Montblanc star, the brand's emblem inspired by the snow-capped peak of Europe's highest summit – Mont Blanc. The star-shaped symbol has become synonymous with timeless excellence and pioneering perfection. A special edition of the cover is also planned later, featuring the unmistakable Montblanc Diamond in place of the emblem – a 43-facet patented stone cut in the shape of the star.

"By joining hands with a global brand like Montblanc, we are pleased to be able to offer our du Elite Plan customers not only the best in telecom services, but also extra privileges such as these luxurious high-end mobile phone accessories. These beautiful covers will give that added style and flair to our Elite subscribers' BlackBerry® and iPhone devices, helping them get the most out of their mobile experience," commented Farid Faraidooni, Chief Commercial Officer, du.

Over a period of three months, du's Elite Plan customers can exclusively enjoy being among the privileged few in the world to own a Montblanc cover for their iPhone or BlackBerry® smartphones, by simply subscribing to the du

Elite Plan and sending 'montblanc' via SMS to 5552 to receive a password that enables them to receive their free Montblanc cover. Existing Elite Plan customers can also benefit from receiving a privilege offer when purchasing the Montblanc cover. Customers can go to any of 13 Montblanc boutiques in the UAE with their passcode in order to purchase or claim their free BlackBerry or iPhone cover.

"Montblanc is proud to be collaborating on this exclusive project with du, which, like the luxury brand, offers pioneering innovation and quality to its top end customers," commented Mr. Guido Zimmermann, Sales Director Corporate & Wholesale, Montblanc.

Montblanc established its reputation as a master craftsman with the creation of the Meisterstück, a writing instrument that has been regarded for over 85 years as a timeless icon of design and craftsmanship. Praised for its superior quality, the Meisterstück has become the most famous and sought after writing instrument of our time. Montblanc has since expanded its offering taken the standards of quality and innovation to develop some of the world's finest leather goods, watches and jewellery. 


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