dubai on casadei’s global retail map

Published December 17th, 2007 - 04:58 GMT

dubai on casadei’s global retail map

Italian master designer views Dubai as an upcoming fashion capital


Italian designer footwear brand Casadei officially opened its third boutique in Dubai at Wafi yesterday close on the heels of two other stores which it has opened within a span of four months. Cesare Casadei, the creative force behind the brand’s signature shoes and handbags, made a personal appearance to launch the new store, which was marked by a fashion parade titled ‘Italian Luxury At Your Feet’.

Commenting on the increasing number of couture brands in Dubai, Casadei pointed out: “Dubai seems to be an upcoming fashion capital akin to Milan and it is clearly marked on our retail network map as an important fashion destination. We are really happy to open our third store in Dubai in a short span of four months with the help of Valencia, our exclusive retailing partner in this region.”

Adnane Chaaito, managing director of Valencia, the sole distributor of Casadei in the GCC region stated, “Casadei enjoys over 40 years of success in the international fashionable shoe industry and is one of most prestigious designer brands favored by Hollywood stars like Angelina Jolie, Sarah Jessica Parker and Halle Berry.  The entry of Casadei into our market is a fulfilling venture for Valencia as it raises the bar in the designer shoe industry. Casadei’s success is founded on its exquisite Italian hand-craftsmanship, trendiest designs and most elegant styles. We have plans to double the number of stores in the coming year in the UAE and probably expand further as we monitor the growth in demand.”

Casadei specializes in women’s and men’s designer footwear and bags that are high-end and trend-driven. Aimed at the young, fashion-conscious and well-heeled, Casadei is ranked as a luxury designer brand in terms of international market positioning. The brand made its entry into Dubai in September 2007 and within few months had three outlets around Dubai – Bur Juman, Deira City Centre and the new one at Wafi. 

With a new collection launch every season, the brand complements the leading fashion trends as seen on the international runways with designer shoes and bags. As one of the major international players in the fashion industry, Casadei has a retail network of over 19 stores in total spanning Europe, Russia, US, Japan and UAE. 

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