dubai football challenge 2008 announces bt as technology sponsor

Published December 17th, 2007 - 04:58 GMT

dubai football challenge 2008 announces bt as technology sponsor

The 2008 Dubai Football Challenge which takes place on January 10 and 12 at the Al Nasr Club in Dubai and is being held under the patronage of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Chairman of Dubai Sports Council, has today announced that BT, one of the world’s leading providers of communications solutions and services, has signed up as a key sponsor of the 2008 event.

BT UAE has signed a deal with IEP S&L, The World Series, the organisers of the Dubai Football Challenge, to provide a dedicated, state-of-the-art media centre at the event using the very latest technology for all local, regional and visiting international media.

The BT media centre will enable members of the press covering the tournament to file reports live from the matches directly to their respective news desks, so that readers will enjoy reading all the latest updates and viewing all the best action shots the next morning. As part of the sponsorship package, BT will be providing complete computing, printing and connectivity services, including on-site technical support.

Stuart Webb, Chairman of the World Series, said: “We are delighted to have BT on board as a sponsor of the second Dubai Football Challenge. BT is one of the world’s leading providers of communications solutions and services operating in 170 countries and it is a wonderful boost to the tournament to have the company’s support.  The global media is an important audience for this event and it is important that we provide a hi-tech delivery platform for the very latest match and picture updates for world wide distribution. We are confident that BT’s initiatives will provide an enormous benefit to this year’s Dubai Football Challenge”.

Jon Bamford, Marketing Director, BT UAE, said: “As a global technology and communications operator BT firmly believes that supporting local community events is a key part of its business activity. The Dubai Football Challenge is acknowledged as one of the world’s leading football tournaments and reinforces Dubai’s ambition to become a global hub for major sporting events.  The World Series has a proven track record in organising and managing major football events around the world and we are delighted to be on board as their technology partner.”

Football fans in the UAE and beyond can expect to be entertained by two days of thrilling live football played at the highest professional levels when the Dubai Football Challenge kicks off on January 10 at Al Nasr Club.  The opening day will see German greats playing against Brazilian stars Vasco da Gama at 5pm followed by the UAE national team against the Chinese national team at 7.30pm.

The culmination of the Tournament on January 12 will feature Hamburg taking on China (5pm) and the UAE team taking on Vasco da Gama (7.30pm).


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