First regional ‘instant cash for your old mobile phone’ recycling offer

Published March 14th, 2010 - 06:49 GMT

Emax, the electronics arm of the Landmark
Group and the fastest growing electronics retail chain in the Middle
East, is today (10 March 2010) launching the region’s first ever instant
cash reward offer for recycling your old mobile phone: ‘Cash for Mobiles’.

Emax will consider any mobile phone - in working or non working
condition (damaged units beyond economical repair can be left for
recycling but without the cash reward) - and pay customers instant cash
in return and will then arrange for the unit to be recycled.

The ‘Cash for Mobiles’ offer is available at all Emax ‘big box’
electronics concept stores in Abu Dhabi, Dubai and Sharjah, where
special mobile phone collection centres have been set up.

Trained customer agents will assess the condition of each mobile phone
presented and calculate a value based on several criteria. The simple
check takes 2-3 minutes and then a value is calculated and a cash offer
made to the customer.

Once the customer agrees the value and cash reward, the SIM and memory
cards (if still inserted) are removed and given back to the customer and
any personal data erased. All SIM and memory card and mobile phone data
on the unit is erased using special software, to ensure security, before
the mobile is reconditioned and restored.

Phones range in value with some worth as much as AED1,500. Customers can
log onto  to check the possible value range of
their old mobile phones, before visiting the Emax collection centres.

Mr.Neelesh Bhatnagar, CEO of Emax, said: “We believe this unique offer
of cash for old mobile phones is a great way for people to unlock the
recycled value of their old mobile phones – whether they are working or
not. We know that many people in the UAE have multiple mobile accounts
and several handsets – probably all lying in a drawer and taking up
space. Through this offer, we can empty our customers’ drawers, give
them some cash, and save the environment by putting all these unused and
unloved mobiles to work as recycled units for those that cannot afford
the latest models.

"We are working with experienced specialists in the collection and
recycling field. It’s all part of our commitment to making Emax the
preeminent electronics retailer of the region and beyond.”

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