GCC Perfume Market Is Worth AED 11 Billion With An Average Spend Of AED 1,200 Per Person

Published March 9th, 2010 - 11:58 GMT

The market for fragrances in the GCC is estimated at AED 11 billion per annum accounting for approximately 20 per cent of the world market according to a recent study*. On top of this, the per capita spending in cosmetics and perfumes is said to be one of the highest in the world.

“Beautyworld Middle East taps into this wealth of opportunity and opens doors for international companies wishing to take advantage of this emerging market,” said Mr Ahmed Pauwels, Chief Executive Offi-cer of Epoc Messe Frankfurt, organiser of Beautyworld Middle East.

The UAE (United Arab Emirates), where tax-free incomes are the norm, is projected to see a surge of 25% in its population from the current 6 million to almost 7.5 million by 2010**. Concurrently, the purchase of beauty products in the UAE has been expanding at over 12.5% per year, accounting for a 30% expansion in beauty and per-fume retail space in the past three years.

According to Ms Elaine O’Connell, Senior Show Manager, Beauty-world Middle East: “The fragrance market is an important area of growth for us and we are developing the fragrance section at the event.  This year we are introducing an innovative Fragrance Station where visitors can ‘spray and sniff’ perfumes and then find the stand number for that perfume at the base of the bottle. We expect a large number of the trade visitors to the show to be specifically interested in fragrances and toiletries.”

Some leading companies dealing in perfumes and fragrances that will be exhibiting at this years’ event include Ajmal, Swiss Arabian, Arome Concept France, Sterling Perfumes, Euro Fragrance, Identiscents, Noorani, AMA Perfumes, Afnan and S.S. Global Fragrances, amongst many others.

Beautyworld Middle East 2010 will take place from June 1st to 3rd at the Dubai International Convention and Exhibition Centre.

The exhibition is the leading trade show for cosmetics, beauty prod-ucts, fragrances and the wellness and spas industry in the Middle East region. With a strong international profile, it has played a major role in the growth and development of the beauty and wellness indus-try in this region over the last fourteen years.

Beautyworld Middle East is a part of a series of highly successful showcases organised by the Messe Frankfurt group, one of the lead-ing trade fair organisers in the world with a portfolio of 92 trade fairs worldwide.

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