Gulf Air takes Grand Prix fever sky high - Airline unveils Formula One theme aircraft

Published March 22nd, 2008 - 07:31 GMT

With just 12 days to go, Gulf Air, the official airline and the title sponsor of 2008 Formula 1 Gulf Air Bahrain Grand Prix, has taken the race excitement to the skies-literally.

Gulf Air has dressed up a whole aircraft body with a Formula One theme livery, which was unveiled today by Gulf Air Chief Executive Officer Mr. Björn Näf in the presence of senior government officials, VIPs, business partners and the media in a function held at the Bahrain International Airport.

“There is an air of excitement and celebration everywhere with the Kingdom’s and the region’s biggest motorsport spectacle just around the corner,” says Mr. Näf. “Gulf Air, as the national carrier of the Kingdom, is taking this carnival atmosphere to greater heights by dedicating an aircraft painted with F1 theme livery.”

“We wanted to create a theme that embodies the spirit of nationalism and modernity and, at the same time, conveys the message that the Kingdom is a prominent sporting destination in the region and the national carrier, Gulf Air is the sports ambassador of the Kingdom,” concludes Mr. Näf.

The entire theme, design and colour has been conceived and created by Bahraini Mr. Bader Yousif Murad, Aircraft Analysis Manager with Gulf Air Corporate Development department and an artist with a passion for aviation since childhood.

“The design and colour combination represented by the black and white-checkered F1 flag and the bright red colour in the Kingdom’s national flag, in perfect alignment with Gulf Air’s brand colour gold, renders an aura of elegance and sophistication to the entire aircraft,” says Mr. Murad.

“The flow and direction of every angle in the design creates a virtual race track imagery, disappearing into infinity and reappearing continuously.  I am sure it will be an exceptional sight in the sky and on the ground,” concludes Mr. Murad.

The aircraft will be flying throughout Gulf Air network the whole year promoting Bahrain and the most popular F1 sport.

Nearly 32 skilled artisans and technicians spent more than 7,000 man-hours in about 21 days on the Airbus 330 aircraft painting the design that consumed 7000 litres of paint.

About Gulf Air
Gulf Air was founded in 1950.  Today, it is owned by the Kingdom of Bahrain, and is the only truly pan Gulf carrier in the region.  The airline’s network stretches from Europe to Asia and covers 40 cities in 26 countries.  The current fleet of Gulf Air consists of 35 aircraft.

On January 17th Gulf Air Board of Directors confirmed the appointment of Björn Näf as the President and Chief Executive for Bahrain’s national carrier.

Mr. Näf, who brings across the broad experience in aviation industry, has been instrumental in implementing the new revamped network launched on July 1 and is also the commander of a major alignment program to turnaround Gulf Air. The plan entails a simplified and more efficient organization structure; an improved network with lower connection times and better service to key destinations, better on-board product, better customer service on the ground and a better punctuality, which has been improving under his command.

The new network, based on a "wave" model, offers as many as 588 flights every week in the Middle East with more non-stop flights than any other airline.

The airline is also planning to re-fleet itself over the next five years to further strengthen its presence. It recently signed a deal worth nearly US $ 6 billion with Boeing Co. to purchase up to 24 Boeing 787 aircraft.

The airline aims to become the carrier of choice.

Gulf Air’s onboard service caters high quality products and services, including the innovative, unique and award winning Sky Chefs and Sky Nannies.

Some of the notable recognition include:
Best Onboard Catering in First Class 2007 (Sky Trax Awards)
Best Onboard Catering in First Class 2006 (Sky Trax Awards)
Best Onboard Catering in Business Class 2006 (Sky Trax Awards)
Best Business Airline 2006 (British Travel Awards)
Best Onboard Service 2006 (Gold) (Mercury Awards)
Best Onboard Catering in First Class 2005 (Sky Trax Awards)
Best Onboard Catering in Business Class 2005(Sky Trax Awards)
Best designed in-flight magazine 2005 (American Creativity Awards)
Middle East Leading First Class Airline 2005 (World Travel Awards)
World’s Leading Airport Lounge 2005 (World Travel Awards)
Middle East region’s best airport restaurant for its restaurant in Bahrain International Airport lounge 2005 (PAX International Readership Awards)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008

 

 


© 2000 - 2021 Al Bawaba (www.albawaba.com)

You may also like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content