Home Improvement Market Remains Buoyant Despite Recession

Published March 16th, 2010 - 09:02 GMT

The Home Improvement and Do-it-Yourself (DIY) sectors are seeing continued growth worldwide.  This growth is also reflected in the region with a surge in exhibitors in the DIY sector for this year’s Hardware + Tools Middle East exhibition.  The event will take place at the Dubai International Convention and Exhibition Centre from May 18th to 20th.

Mr Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt GmbH, organisers of Hardware + Tools ME, said: “Worldwide, the home improvement market is still on the upswing and is expected to be worth $637.5 billion by 2013, an increase of 12 percent over 2008. The market represents a huge growth potential globally which we are also seeing in the region.”

Retailers in the Home Improvement and DIY sector in the region have reported a continuous demand with sales of hand and power tools encouraging as a large number of people opt  to do their own repair and maintenance work.  It was noted at Hardware & Tools Middle East 2009 that the Hand and Power Tools sector drew strong interest from the 5,490 trade visitors to the event.
Ms Mehtap Kenar, Senior Show Manager, Hardware + Tools Middle East, commented: “The increase in the DIY and Home Improvement markets is largely driven by a sustained demand in emerging mar-kets. The DIY sector in the Asia-Pacific and Middle East markets es-pecially, is continually increasing.  This is reflected by the surge in this sector that we experienced at last year’s event and expect to see again at Hardware + Tools in May.”

Interest in the DIY sector is expected to drive an increasing number of visitors to this year’s event, which will feature 350 exhibitors from 14 countries exhibiting their wares in the Tools, Machinery and Hardware sectors in the region’s only specialised trade event of its kind.

Hardware & Tools Middle East is a must-attend show for all retailers, distributors and contractors in the region and has firmly established itself over the last 11 years as a solid platform for industry profes-sionals in the Middle East.


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