Recently, HP Middle East partnered with Ed Hardy by Christian Audigier to present the ‘Love Kills Slowly’ 2008 Catwalk World Club Tour. Hosted at the 400 Club in the Fairmont Hotel, the Dubai leg of the tour was supported as part of HP’s largest marketing campaign, “What do you have to say?”
Hosted by ex-baywatch star Jeremy Jackson, guests were treated to a cacophony of fashion, image and music by world renowned DJ Rush and DJ Mouss. Guests were also given the opportunity to star in their very own Ed Hardy fashion shoot with HP providing personalised photographs in frames as a take home momento from the evening.
“We’re thrilled to be able to partner with Ed Hardy by Christian Audigier and to be able to present Dubai with such a unique event,” said Sherifa Hady, Consumer Business Manager, Imaging and Printing Group, HP Middle East. “The Ed Hardy brand was a perfect fit for the consumer portion of our “What do you have to say?” marketing campaign providing the ideal meeting of style, form and function.”
“We will continue to sponsor events across the Middle East where HP is able to extend the experience of a concert or a fashion show into something more personal. HP has the technology and the expertise to create printing experiences that are relevant, empowering guests to transform their personal content in new and exciting ways,” said Hady.
Launched in the Middle East with a special “Dinner in the sky” concept, HP’s “What do you have to say?” campaign puts HP’s Print 2.0 strategy in action, by inspiring customers with new ideas to express themselves and providing easy online tools to mash, create and publish digital content in new, exciting ways.
Print 2.0
Print 2.0 is an approach to expanding HP’s strategic focus from the PC-enabled world of printers towards a more open, Internet-enabled one, leveraging all forms of personal and professional digital content.
Today, people’s experiences no longer revolve around the PC with a printer attached to it. People use digital devices to create and share content over the Internet. As more and more content moves from the desktop to the web, HP is working to make printing relevant and meaningful.
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com .
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
Fujitsu Siemens Computers presents new storage system for data center file services consolidation
New CentricStor FS product family is extremely scalable, highly-available and easy to manage
Munich, June 19, 2008 – Fujitsu Siemens Computers announces the introduction of the CentricStor FS (File Services) system, developed specifically for organizations facing the need to store increasing amounts of unstructured data. CentricStor FS enables consolidation of file services: an efficient and reliable new approach to the increasing problem of dealing with unabated data growth. CentricStor FS provides nearly unlimited scalability, and in addition to extremely rapid response times and enormous throughput capabilities, features the highest levels of system availability. At launch, Fujitsu Siemens Computers is introducing five models, delivering storage capacities of between 7.2 Terabytes and 384 Terabytes. CentricStor FS products are available from September 26th and will establish a new value price point in this emerging category.
CentricStor FS configurations are clustered and provide virtually infinite scalability in terms of capacity and data throughput, combined with rapid response times: should more storage resources or greater performance be required, this can easily be added. CentricStor FS is designed to simultaneously serve many different clients, and standard features include load balancing for automatic client access and capacity.
Regardless of the system size, CentricStor FS administrators need only deal with the management of one file system, via centralized, browser-based administration. Introducing additional storage components is simple: new hardware is automatically recognized and the system will automatically configure itself for the optimal exploitation of available bandwidth and system capacity. Because of this simplicity, even the largest-capacity CentricStor FS systems can be set up and online in a day.
Highly scalable, highly available, easy to manage
Dr. Helmut Beck, Vice President Storage Business at Fujitsu Siemens Computers says: "Many companies are fighting against the massive growth of unstructured data – with the lion’s share coming from Office files and email attachments. Coping with this unstructured data efficiently and inexpensively has become a major challenge. With the introduction of CentricStor FS, we are providing a cost-effective and easy-to-manage solution that can be easily expanded to meet changing data storage needs. Due to its largely automated management and virtualized file serving capabilities, CentricStor FS is a central element in our Dynamic Data Center strategy."
Carl Greiner, Senior Vice-President, Infrastructure, at independent analyst firm Ovum says: “Enterprises continue to be challenged by the flood of unstructured data and the need to be able to provide adaptable levels of performance, price and scale to each instance, depending on demand and dynamic business requirements. No longer can one size fit all, or can unstructured data be stored only on tape or disk. Today's solutions must be able to quickly respond to changing needs. With CentricStor FS, Fujitsu Siemens Computers is addressing this new era of required flexibility and management capability for network-attached storage.”
CentricStor FS fully meets availability requirements for datacenter systems. Built-in system monitoring provides early warning of potential problems, and should a component fail, then automatic failover and fallback procedures ensure that a CentricStor FS system continues to operate. In addition, Fujitsu Siemens Computers offers peace of mind through global 24x7 support, and remote access.
Attractive pricing for an end-to-end storage strategy
CentricStor FS is the industry’s best value for money for any system addressing unstructured data storage. Its scalability means that companies can start with the smallest model and expand as their needs grow. CentricStor FS saves organizations money in two ways – firstly since it is a scale-out system, its high flexibility means that there is no need to pay for unused extra capacity, and secondly, its easy, largely automated system management reduces administrative time and effort.
Its uniform storage architecture means that CentricStor FS is a key building block in any organization’s end-to-end storage vision. In launching the new solution, Fujitsu Siemens Computers’ goal is to automate the management of all files, during the entire life cycle and across all storage levels, including deep archive.
Press photos of CentricStor FS are available online at:
http://www.fsc-mediaserver.com/ms/go.cfm?folderid=1142&jumpfactor=6
About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT Infrastructure Provider with a strategic focus on next-generation Mobility and Dynamic Data Center products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from notebooks through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with Infrastructure Services extending coverage approximately 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. The company is a pioneer in providing environmentally conscious technology and processes, throughout the lifecycle of each product, and is a member of the Climate Savers Computing Initiative and Green Grid organizations. To meet stringent international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.
