HP to discuss datacenter challenges at Data Centre Strategies Middle East

Published May 31st, 2009 - 10:12 GMT

Research1 conducted by HP shows  that data centres across Europe are critically close to exceeding their limits, with the majority having reached 82% of their full capacity. The results further reveal that a vast majority of chief information officers (CIOs) are addressing this issue in the short term through data centre rationalisation and consolidation programmes.    
These challenges, new growth opportunities and more will be discussed at the Data Centre Strategies Middle East in Abu Dhabi from June 2 – 3, 2009.
HP Middle East, a gold sponsor of the event, will highlight how regional businesses can overcome rigid business environment by transforming their technology environments into next-generation data centers.
“Today more and more companies are facing the challenge of transforming their technology infrastructure environments into agile, energy-efficient and cost-effective assets to drive business growth. While increased pressure is being placed on CIOs to deliver more business services at a reduced cost, data centers are approaching the limits of their energy, cooling and space resources,” commented John Hoonhout, Managing Director, HP Middle East.
Datacenters solutions can simplify, standardize and reduce the number of data centers, applications, servers, storage, network resources and management tools found in most businesses today.
“To deliver real business outcomes – today and in the future – transformation requires a change in people, process and infrastructure. For example, HP Data Center solutions, a significant expansion of the HP Adaptive Infrastructure portfolio, delivers next-generation data centers that reduce cost and mitigate risk,” Hoonhout added.
HP offers a set of specific integrated solutions that encompass hardware, software and services designed to support the data center by enabling consolidation, increasing energy and space efficiency, automating processes and enhancing business continuity and availability.
These solutions optimize the use of energy, floor space and cooling infrastructure. With these solutions, customers can leverage HP’s green-based capabilities and innovation to improve both their business and environmental outcomes.
Hoonhout will deliver the keynote address on “Investment strategies for Data Centers” while Ed Ansett, EMEA CFS Manager, HP, will deliver a presentation on “Data Centre Virtualisation, Automation and Transformation Strategies “. Furthermore, Rasheed Al Omari , Adaptive Infrastructure Lead-Middle East, Technology Solutions Group, HP, will deliver a lead presentation on “Cloud Computing Strategies for Data Centres: Middle East Cloud Panel”.

About HP
HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1310 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 3 service Joint Ventures in Kuwait, Bahrain and Abu Dhabi servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

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