HP Middle East brings its MAP corporate social responsibility initiative to Lebanon

Published May 14th, 2007 - 05:08 GMT

HP Middle East today announced the official opening of the HP Microenterprise Acceleration Program (MAP) centre at the in Beirut, Lebanon. The new centre was opened under the Auspices of H.E. Mr. Sami Haddad, Minister of Economy and Trade and in the presence of H.E. Mr. Patrick Laurent, Head of the Delegation of the European Commission.

With 44 centres in Europe, Middle East and Africa, the HP MAP initiative is designed to speed up the economic development in communities around the world and share best practice and expertise.
The centres show SMB employees how to understand different technology solutions that address a range of challenges businesses face in the areas of management and operations, finances, communication and marketing.
Serdar Urcar, General Manager, PSG, HP Middle East, said: “The HP MAP centers are fitted with the latest generation of IT equipment and are provided with a new curriculum on ‘Smart Technology for Smart Business’. At HP, we aim to upgrade the philosophy and performance of micro-enterprises to help them meet growing challenges both on the domestic and international levels.

“The MAP Network provides SMB’s with many benefits for its members, including the possibility to participate in EU co-funded programs, access to marketing brochures and collateral for promotional activity and full access to the trainers. The course  is not designed to replace any of the existing certified courses, but equip entrepreneurs to make better decisions on a range of issues surrounding the integration of technology into business”, added Urcar.

HP has equipped the centres with professional trainers to coach participants at a later stage, to successfully overcome the challenges by using advanced technology and HP facilities. Facilities allow them to evaluate and upgrade their skills, evaluate the need for additional training to ensure ongoing development.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me

More information about HP in the Middle East is available at: www.hp.com/me

© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


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