Info2cell.com, the leading wireless application service provider in the MENA region, has announced that it has partnered with Gillette for a major promotional text messaging contest for buyers of its deodorant line in the UAE. Customers will get the chance to win either a new Dodge Charger or one of 20 gift certificates from Magrabi Optical.
Shoppers can join the contest by purchasing Gillette deodorants specially marked with contest numbers and then texting the numbers to 050-1568618 via SMS at a cost of AED 0.30 per text. From June 01 to July 01, 2008, Info2Cell will compile the text messages into a database, which will eventually be forwarded to Gillette along with customizable software that will randomly select winning numbers on July 08, 2008.
“Our collaboration with Gillette again affirms our flexibility and capability in providing mobile services for unique applications and purposes. Our constantly updated communications platform is easily configurable to meet the diverse marketing and advertising needs of today’s highly competitive industries,” said Bashar Dahabra, CEO and Founder, Info2cell.com.
Established in 1998, Info2cell.com is the first provider of value added mobile telecommunications services in the Middle East. It has since become the leading wireless application service provider in the MENA region, with access to over 28 GSM standard operators and over 85 million mobile subscribers. Its broad service portfolio includes SMS and MMS alerts, advanced mobile value-added services, personalized information services such as Alwan, General Packet Radio, Global System for Mobile Communications, and Enhanced Data Rates for GSM Evolution, as well as interactive mobile services for television.
“We chose Info2cell.com because of is broad customer base and its ability to rapidly deploy and maintain the type of SMS service that our contest requires. Info2cell.com’s inclusion in our latest product campaign reflects Gillette’s commitment to the use of unique technology-enabled strategies to aggressively promote our brand and reach out to a wider market audience,” concluded Wael Jabi, Assistant Brand Manager, Gillette.
Gillette is the undisputed global leader in male grooming products, particularly blades, razors, and shaving preparations. Gillette is also the market leader in selected female grooming products, such as epilation devices and wet shaving products. The company also manufactures industry-leading alkaline batteries, toothbrushes, and oral care appliances.
Mr. Dahabra was the chief architect and founder for the concept of a regional wireless portal service in the Middle East. Mr. Dahabra having observed and studied the convergence of the Internet and wireless technologies in the mid 90’s developed the info2cell concept in late 1998.
As the CEO, Mr. Dahabra was in charge of the overall Business Development, Systems Development and Financial strategies, dealing with the day to day operations of Info2cell. Mr. Dahabra sold Info2cell early in 2003 to Acotel having interconnected his company with 30 regional operators such as MTC-Kuwait, Zain-Jordan, MobiNil-Egypt, Batelco-Bahrain, Etisalat-UAE, Qtel-Qatar, Jawwal-Palestine and having over 250,000 registered mobile subscribers
Mr. Dahabra has 28 years of Systems Engineering, Management and Entrepreneurial experience, having worked for IBM for 10 years in Kuwait, Bahrain, Iraq, and Jordan. Mr. Dahabra also worked as Director for Systems Development with FLAG for two years in NY, USA. Mr. Dahabra was the founder of a number of successful startups in Jordan, Bahrain and the region including Unitech - Jordan, Unisat - Jordan, First Telecommunication Group – Jordan, Magnet- Jordan and Gulf Soft - Bahrain.
Mr. Dahabra maybe contacted by email at dahabra@info2cell.com or phone +971 4 3912800 or fax +971 4 3912822
