international advertising community promotes social responsibility in a new program broadcasted on euronews
The International Advertising Association (IAA) is supporting the production of “One Minute of Responsibility” program, which is organized by ACT Responsible, an initiative of AdForum, featuring spots for non-commercial, social and environmental causes.
The program, which is being broadcasted daily several times on EuroNews, beginning mid last month, comprises 25 campaigns which are part of the global ACT Responsible exhibition touring the world in 2007/8.
According to Mr. Mustapha Tabba, President of IAA Chapter in Jordan, the ACT Responsible exhibition is a remarkable event that discusses issues that affect our globe and lives. “We are proud to have hosted the exhibition during the 2nd International Advertising and Marketing Communications Conference held in 2006, as it witnessed a huge attendance and appreciation by Jordanian professionals and practitioners who were given the chance to look at some of the best creative work that was done for non-commercial causes,” said Tabba.
For his part, Herve de Clerck, Dream Leader of AdForum and ACT Initiator and IAA Vice President of Corporate Social Responsibility said: “Our goal is to federate, inspire and promote great work in advertising and communication, in favour of social responsibility and sustainable development, and to show how advertising plays a significant role in raising awareness in today’s crucial world issues”.
Tabba pointed out that de Clerk is one of the most renowned figures in the marketing communications industry who has participated in the International Advertising and Marketing Communications Conference for three consecutive years where his presentations saw a huge attendance due to the topics he tackled.
“Since inception, the IAA has cared about promoting social responsibility”, said Joseph Ghossoub, Chairman and World President IAA. “It is only natural that we support this initiative with ACT and EuroNews”.
Olivier de Montchenu, Managing Director EuroNews Sales, expressed the channel’s delight in supporting this effort to promote social responsibility saying: “We are proud to broadcast such a program. It shows the global capacity of the advertising industry to stimulate further the development of responsible communications”.
