The Italian Brand opens its first outlet in Burjuman Mall, Dubai
Kamal Osman Jamjoom Group (KOJ) has added another Global Fashion Brand under its already impressive portfolio of successful and innovative Brands. The leading multi-channel retail Group in the Middle East, KOJ, recently announced the launch of LIST to the Region. The Brand has set its Italian mark by opening its first store in Burjuman Mall with a striking catwalk. The models sashayed the season’s latest collection reflecting the Italian flair and trends.
LIST represents sophisticated Italian fashion that has a unique style and accessible sophistication. The collection is feminine, trendy and exciting. The assortment skillfully balances playfulness and sobriety, curves, geometry, elegance and audacity. It offers the perfect looks for women of any mood, personality, and for any occasion or event.
The LIST product collections encompass a total look which includes shimmering dresses to hand-made purses, from silk scarfs to seductive stilettos. In a List store a woman gets dressed from head to toe.
Mr. Jameel Jamjoom from Kamal Osman Jamjoom Group said, “We are proud and excited to bring LIST into the Region as it is in line with our innovative growth plans and our aim is to make LIST a leader in accessible Italian Fashion for Women across the entire GCC”.
He added, “LIST will open its second store in Jeddah before Ramadan and the development plan should see a further 15 LIST stores opening across GGC Markets within the next three years.”
Announcing the Brands foray onto the UAE shores, Ms. Barbara Somogyiova, Director of International Sales, LIST Fashion Group said, “We are excited about our first venture into the Gulf Region and we are glad that we have found a right partner in KOJ to represent us. We look forward to a long and productive partnership.”
All LIST collections are presented in 2 seasons: Spring/Summer and Autumn/Winter with two distinct categories: PRET-a-PORTER and CRUISE. Prêt-a-porter is a more casual daily wear collection that revolves around shirts, blouses, pants, jeans, skits, easy dresses, jackets and such like. Cruise is the more elegant collection intended especially for sophisticated events and celebrations, but also for day occasions where a woman has a desire to look special.
Trendy cuts and sensual Italian styling are paired with the second winning feature of LIST collections; Italian craftsmanship and attention to detail. The Italian origin of List’s products is a source of pride and distinction for LIST. The vast majority of LIST apparel is made in Italy, in and around Rome. Accessories, such as such as bags, shoes, belts and all leather items are made in Tuscany by artisan producers. Some knitwear is produced outside of Italy in order to offer competitive pricing.
