Danube Building Materials, the leader in construction, building materials, and shop fitting industries, has announced the launch of 'House of Wood', its new range of hardwood products, at the Dubai Woodshow 2008, which kicked off yesterday (February 05) at the Dubai Airport Expo. Targeting interior designers in the Middle East, the company is showcasing more than 75 exotic and rare hardwood species at its stand (A-3) which is in line with the its commitment to provide top-quality products with a view towards advancing the Middle East construction industry.
Headlining the 'House of Wood' range are exquisite new hardwood products such as
Snakewood, Birch Burl, Cocobolo, King Rosewood, Black Palmira and Olive, which are
expected to gather high interest from interior designers and consultants who are
looking for variety in elements to use in their projects. The newly launched
hardwoods will be sourced from the finest forests from around the globe, including
Africa, America, India, Germany, Romania and Russia. Danube's latest product range
launch follows that of the highly successful 'House of Laminates', which has seen
tremendous market demand due to the exemplary quality of the European products under
this brand, namely DUROPAL (Germany), OBERFLEX (France) and POLYREY (France) amongst
others.
"We are confident that the market reception for the 'House of Wood' will be another
overwhelming success for us. Recognising the immense prospects in introducing our
new offering in a high impact event such as the Dubai Woodshow, the focus of our
participation is to generate brand awareness and build stronger consumer
relationships. Specifically, our presence at the event is centred at maximising the
presence of interior designers, consultants and representatives from joineries, who
are our direct market for hardwoods and laminates," said Rizwan Sajan, Chairman,
Danube Building Materials.
As a part of Danube's global growth strategy, the company has undertaken several
expansion activities in terms of facilities and product development, which include
its recently announced investment of USD 15 million for the construction of three
new manufacturing facilities in the Punan Industrial Economic Development Zone in
Lianyungang Port, China. In addition, the leading building materials company has
also announced its plans to invest AED 100 million in the UAE steel industry in
2008, in a bid to leverage the burgeoning demand in the country, which currently
expends 5 million tons of steel rebars annually.
About Danube Building Materials FZCO
Danube Building Materials FZCO was established in Dubai 14 years ago. The company
has in stock more than 10,000 products and value added services in-house. Danube
operates from its head offices in a 285,000 square foot facility in Jafza north and
365000 square feet area in Jafza south, which includes warehouses, logistics, kiln
drying and a factory. Danube has grown from a small trading firm in 1993 into one of
the largest building materials company in the region, with 8 branches in the UAE, 2
in Oman, 1 in Bahrain, 2 in China and 1 in India. Danube has a team of 400 people
working from strategic locations in Jebel Ali, Deira, Abu Dhabi and Muscat. Danube's
prestigious projects include Emaar projects such as Emirates Hills, the Burj Al
Arab, Shangri-La Hotel, Grand Hyatt, and a private palace in Muscat.
