Less than two months since its global launch, LG’s ‘Chocolate’ mobile phone KG800 has emerged as the hot favourite of mobile phone buyers worldwide.
The first of LG Electronics’ Black-Label series, the ‘Chocolate’ phone has reported sales of nearly 1.7 million units globally. In the UAE itself, retail sales of the KG800 have crossed 20,000 units while sales in other GCC markets are reported to be healthy.
K. W. Kim, President, LG Electronics Middle East and Africa operations, said: “The Chocolate phone is for the discerning customer who views mobile phones as a bold fashion statement. We are amazed at the way it has captured the imagination of the region’s consumers and are confident that it will become one of our bestselling products ever.”
Kim pointed out that the Chocolate phone’s success was a result of a combination of excellent design, clever marketing and a proactive sales strategy. “LG is now positioning its handsets as premium products, and this stunning phone is just the beginning of a worldwide trend. The global launch has been extremely successful and we have already been flooded with additional orders,” he added.
Retailers in Saudi Arabia had signed pre-release sales contracts for the phone in anticipation of huge demand, Kim revealed.
The LG ‘Chocolate’ KG800 phone is a product of LG’s dedicated Design Management Centres, which employ around 300 specialists in Korea, USA, Japan, China, and India. In order to achieve some of the most stunning phone designs, LG teams work with 120 design firms around the world. The company has invested over US$73 million in its design operations in 2005 and has won 41 world design awards so far this year.
The ‘Chocolate’ phone proved to be a huge hit at the Communicasia 2006 exhibition in Singapore recently, where it was showcased along with LG’s latest line-up of mobile handsets that featured sophisticated designs and state-of-the-art technology. The simple yet stylish slider won the prestigious 2006 iF and reddot Design Awards for its unique style and user interface.
About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theater system. With total revenue of more than US$ 35 billion (consolidated US$ 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.
LG Electronics Mobile Communications Company is the world’s leading manufacturer of UMTS(WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lge.com.
