LG launches refrigerator encrusted with Swarovski crystals

Published October 12th, 2005 - 10:02 GMT

LG Electronics (LG), the world’s number one innovator of home appliances, has launched a French door (three doors) refrigerator decorated with crystals from the world-renowned crystal manufacturer, Swarovski. This limited edition luxury unit reaffirms LG as the premium brand in the home appliance market.

More than 4,900 Swarovski crystals are embedded in the handles, the home bar and the unit logo on LG’s popular French-door refrigerator. The unit is expected to generate interest among customers seeking luxurious design and premium product quality and continues the company’s line-up of uniquely designed high-end home appliance products. LG has already launched the ARTCOOL air conditioner decorated with classic art pieces by famous painters such as Van Gogh and Matisse. The company has become a pioneer in the evolution of next-generation appliances with innovative products such as TV refrigerators, remote monitoring washing machines and network connected appliances.

“The Swarovski French-door refrigerator reaffirms LG’s commitment to continuing innovation and providing premium value products. Our unique offerings such as the ARTCOOL air conditioner and TV refrigerator have received tremendous feedback, and we believe the Swarovski French-door refrigerator will satisfy our sophisticated customers,” said K H Kim, President, LG Electronics Middle East and Africa Operations.

At 900mm wide, the French door refrigerator has the world’s largest refrigerator space. This design is becoming increasingly popular among consumers, as it combines the convenience of a side-by-side refrigerator with the accessibility of a bottom mount pullout freezer drawer. The unit has been a smash hit in Korea, representing 30 per cent of total LG refrigerator sales immediately after launch.

“This model’s premium level attractions go further than just skin deep. The Swarovski French-door refrigerator uses many of LG’s prized technologies like the linear compressor that reduces noise and vibration as well as being environment-friendly and energy-efficient,” added Kim.

The unit also features anti-bacterial nano particles inside the cabinet, in-between doors and the shelves for the strongest deodorisation effects. LG refrigerators are also treated with bio-silver ions that effectively prevent the growth of bacteria, fungi and mold.

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