Liali Jewellery - constantly innovating exciting and rewarding products & promotions this DSS
Starting from 11 July, 2009 Liali Jewellery, leading retailers of branded and custom-made jewellery, is offering 50% to 70% discount on all diamonds, coloured stones and pearl jewellery in its stores located at the Mall of Emirates, BurJuman Centre and Mercato. The promotion will continue till August 14.
This DSS, Liali’s special product offering, is a seven stone, eternity ring for just Dh1,999.You can also purchase this ring for just Dh.333 per month on a six-month easy installment plan, at 0% interest by using your Citibank, Emirates NBD, ADCB or Barclays Bank credit card. The ring is available in both yellow and white gold at eight of its stores located in Dubai Mall, Mercato, BurJuman, Mall of Emirates, Gold & Diamond Park, Spinneys Trade Centre Road, Spinneys Al Ghurair and Spinneys Ramada, until September 30th.
What is more, Liali Jewellery’s exciting Charisma Collection is also on special offer. It is a trendy summer collection in smoky champagne quartz and diamond pendant in 18k rose gold. The pendant which is worth Dh3,500 can be bought by all Centrepoint card members at a discounted price of Dh2,990. It is available at Mall of Emirates, Dubai Festival City, Uptown Mirdiff, Mercato and BurJuman.
Anuraag Sinha, Managing Director of Liali Jewellery, said: “Over the years, we have seen that customers look for the best value on-the-spot, instead of raffle draws and other market tactics, more so in these times. Thus we are always looking at ways to constantly innovate our product offering - to remain competitive and give that extra value to our customers. We then combine it with exciting rewards and promotions to boost market sentiment.”
He added that since the market is currently under pressure on profitability, Liali Jewellery is devising novel and effective ways to revitalize the retail sector without any comprise on the qualtiy of diamonds and the use Liali’s Loyalty programme. “We have witnessed maturity in our consumers, who now look at the product profile rather than discounts. We mostly cater to Dubai residents. Hence, our business has not been affected too much by the ongoing economic meltdown, domestic consumption drives our sales.”
