Montblanc Takes Personalization To A New Level With Personal Code Ink

Published March 11th, 2010 - 12:38 GMT

Montblanc announced the launch of a new product - the Personal Code Ink Edition which marks a milestone in the company’s history of innovation - an ink with an invisible botanical code that is linked to the customer as matchless as his or her fingerprint.

Announcing the global launch of the product at the Address Hotel in Dubai, Jean Marc Pontrue, Montblanc Executive Vice President Product Strategies & Development said, “While the contemplative ritual of “putting pen to paper”, offers tranquillity in our frenetic world, today, true luxury is also utterly individual. That is, enjoying an experience or keepsake which has been created especially for you.”

This new series is a milestone for Montblanc because it is the first brand to create writing instruments of unsurpassed quality which also feature a cutting-edge ink. Personal Code Ink, as it is known, is comprised of components containing an invisible, inimitable botanical code which is similar to the human DNA code. So this ink is “matchless,” and as “individual” as a fingerprint. “Only one person will own this ink - you,” explained Mr. Pontrue.

He noted that since its conception in 1924, Montblanc Meisterstück has been recognized as classic and became an icon for writing culture. And so that’s why Montblanc Personal Code Ink has been created. Available from Spring 2010, this revolutionary set of writing instruments will, for the first time, offer luxuriant, handcrafted Montblanc pens imbued with a new, cutting-edge ink to facilitate the manual art of self-expression.

The edition comprises a precious black wooden box and two exclusive Meisterstück writing instruments: the Meisterstück Signature Pen and the Meisterstück Solitaire Barley Rollerball. 
 
Inside a sleek, personalised, black lacquer wooden chest, two Personal Code Ink Meisterstück writing instruments will appear in a black calfskin pouch. Meisterstück Signature Pen is an innovative edition of the classic Montblanc Meisterstück. Its felt tip will permanently apply your signature to almost any surface. So the barrel and cap are made of timeless, black precious resin.

While the cap is inlaid with Montblanc’s iconic, white star emblem - symbolising the snow-covered summit of Mont Blanc, Europe’s highest mountain, after which Montblanc is named – Meisterstück Signature Pen is also embellished with arresting, gold-plated fittings, including the distinctive Montblanc clip and three rings at its centre.

The rollerball in the Personal Code Ink set - Meisterstück Solitaire Barley is also an exclusive model. Similar to the Meisterstück Signature Pen, gold-plated fittings enhance its platinum-hued barrel. The Montblanc emblem is made of mother-of-pearl and the clip is decorated with a brilliant-cut diamond.

Ten Personal Code Ink refills per writing mode are included with the Personal Code Ink set, ensuring an exclusive, elaborate and distinctive flourish is lent to the everyday and enjoyable process of hand writing.

The authenticity of Personal Code Ink will be verified by Montblanc, upon the presentation of a document, letter or memento bearing the owner’s handwriting. A forensic test will then reliably prove if Personal Code Ink has, indeed, been utilized. Every request to verify authenticity will receive VIP treatment and therefore be considered as a top priority and processed briskly. This matchless service will also prevail for Personal Code Ink refill orders.

 


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