The new Audi A1 – Sportiness and individuality in the compact class

Published March 10th, 2010 - 02:02 GMT

Available in the Middle East from mid 2011, Audi is introducing a whole new dimension to the compact class with the new Audi A1. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment.

The A1 is the first premium automobile in the small compacts class – a true, fully-fledged Audi. The A1 is designed for the tech-savvy, young and urban customer and thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility. The Audi A1’s high-strength body with uncompromising build quality features a distinctively progressive, coupe-like design with large wheel wells and a contrasting custom-look roof arch as an option. The headlights, optional xenon plus with LED daytime running lights and three-dimensionally styled tail lights underline its characteristic appearance.

The interior of the A1 is sporty, reminiscent of aeronautical engineering, with a top-level fit and finish, modern materials and colors. Customers can customize numerous details to tailor the car to their personal tastes. Audi’s latest model has a broad portfolio of advanced technologies on board including an optional retractable MMI display on the instrument panel, a high-performance navigation system with MMI control concept, comprehensive options for the connection and playback of mobile phones and portable music media, as well as a Bluetooth interface and a Bose audio system with LED fiberoptic technology. With its infotainment system the Audi A1 sets new standards in the segment.

The Audi A1 will be available with four powerful and efficient TDI and TFSI engines with a power output ranging from 63 kW (86 hp) to 90 kW (122 hp). All engines feature turbocharging and direct fuel injection as well as a recuperation system, start-stop system and on-board computer with efficiency program. All versions of the A1 impress with good fuel economy, with standard cycle values between 3.8 and 5.4 liters per 100 kilometers (provisional values). The 1.6 TDI with 66 kW (90 hp) and 77 kW (105 hp) and manual transmission emits as little as 99 g of CO2 per kilometer (provisional value).

Engines, specifications and prices for the Middle East have not been set yet.

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