OKI targets SMBs with fast, versatile and affordable in-house printing

Published March 9th, 2010 - 09:44 GMT

OKI Printing Solutions, a leader in the global colour printing market, announced today the launch of its new C610, which replaces the well-established and highly successful C5950. Building on the company’s long-standing strength in the highly-demanding general office and workgroup market, OKI sets new performance standards with the launch of the new C610 colour and mono printer.

The C610’s new printer architecture offers the benefit of reduced power consumption. In sleep mode, for example, the power consumption target is just 1.2w, much lower than any competitive offering.  The benefits of this are twofold: a significant cost saving and a reduction in the environmental impact of the company’s printing activities.  The C610 has been designed to meet changing market needs and combines faster print speeds and enhanced media flexibility with OKI Printing Solutions’ renowned reliability. At the same time as providing significantly improved performance at a very attractive price, the C610 retains a similar compact footprint to the earlier C5950.

“This is a highly competitive and demanding market segment,” confirms John Ross, general manager, Middle East, India and North East Africa, OKI Printing Solutions. “In such a competitive business environment SMBs are always looking for technologies that can offer more efficiency with less cost and as the awareness of environmental issues is gradually increasing, it has become essential to provide a product that can address these issues. In response, the new C610 has been designed to deliver an outstanding combination of environment friendly, fast, versatile and affordable in-house printing – and with a competitive total cost of ownership (TCO).”       

‘Perfect in-house print partner’

Office efficiencies will be significantly improved as the C610 offers class-leading print speeds of 34 ppm colour and 36 ppm mono, as well as excellent time to first print of just eight seconds mono and nine seconds colour. 

“Combined with our ultra-reliable LED and single pass technologies and offering a three paper tray option, the C610 will consistently deliver the higher throughput busy office and workgroup users require, to meet pressing deadlines,” said Ross “In addition, the C610’s flexibility and reliability ensures maximum uptime, enabling the business to focus on its core tasks.”         

The C610 also offers improved media handling of up to 250gsm, together with flexible media size support, from A6 to A4 and 1200m banners. “As a result, the C610 is the perfect partner for end users looking to make the most of their printing capability, by increasing the range of high quality marketing materials which can be produced in-house,” Ross added. 

The C610 supports the highest media weight in its class, extends the range of printing tasks which can be undertaken in-house and with its three-tray option allows different media types to be made available instantly, with minimal manual intervention.   

Among other enhancements, the C610 is now easier to use thanks to its new five line graphical LCD display.  It also offers a lower-cost memory option to support OKI Printing Solutions applications, by replacing the earlier HDD with an SDHC card. 

Business-critical support

All this is supported by a three-year warranty for which purchasers simply have to register on-line and reflects the confidence OKI Printing Solutions has in the robustness of the C610. “This will give users complete peace of mind that they will maintain maximum availability of their business-critical in-house printing capability,” believes Ross.  

The C610 has been designed to address directly the demands of small teams and SMBs. “Whether the need is for fast print output with a professional finish in mono or colour, the best possible ROI, low running costs or superior reliability so that users can get on with their job, the C610 delivers,” he confirms.   

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