Pepsi street skills 2008 launches next month in selected gcc countries starting with kuwait
Binaquil: “Football is the most popular sport in the GCC and Pepsi is committed to developing skills of the region’s youth.”
Competing players will demonstrate their talents via video clips, registration begins this week
Following the success of the Pepsi Street Football Challenge 2007, in which thousands of talented young players took part, Pepsico International comes back again with a competition under the name of Pepsi Street Skills 2008.
This unique journey in search of young football talents is for teens between the ages of 14 – 19 years in four Gulf countries: the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait and Oman. Registration starts this week and details have been announced.
Ibrahim Binaquil, GCC Senior Brand Manager – Colas at PepsiCo International, commenting on the high level of talent in the Gulf said: “Young footballers in the region have outstanding skills and PepsiCo International is committed to developing their potential and supporting them in their ambitions to become world class players.”
He went on to say "Across the region, more than 2000 youths will compete for this once-in-a-lifetime opportunity. Selection will be made from video clips of the players demonstrating their football skills and the best 12 will form a team and travel to Europe, where they will meet Pepsi stars Fabregas, Henry and Messi in London and Barcelona.” www.pepsiarabia.com
“Pepsi Street Skills challenge is a highly popular event that is eagerly anticipated by the young hopefuls and their families,” concluded Binaquil: “The competition is part of Pepsico International’s continuous support for the advancement of the sport in the region by nurturing talented individuals to progress their career in football and compete at an international level."
