Sharaf DG Celebrates ‘Spirit Of Giving’ in Ramadan

Published September 17th, 2009 - 09:05 GMT

With its Ramadan charity initiatives, the leading electronic power retailer aims to raise over half a million dirhams for various charitable institutions

Sharaf DG, UAE’s largest retailer is celebrating the ‘spirit of giving’ this holy month of Ramadan by running a charity campaign to raise money for several deserving charitable institutions in the region. As part of the Ramadan charitable initiative, Sharaf DG is contributing five dirhams for every invoice generated, with the proceeds being disbursed to the charities at the end of Ramadan.

To encourage customers to get proactively involved and share in the spirit of Ramadan, Sharaf DG is also inviting them to drop in their old home appliances at any of its outlets, which will then be handed over to charitable organizations.  The leading electronic power retailer aims to raise more than half a million dirhams in line with its successful Ramadan campaign the previous year, where it donated a similar amount to the Committee of needy families of Dar Al-Birr Charity.

Mr. Sultan Al Kharji, Director of Umm Al Quwain Medical Zone and member of the Committee, said, “We commend Sharaf DG’s Ramadan charity initiatives and thank them for the generous donation they made last year. These initiatives reflect the commitment of the private sector towards supporting charity and social responsibility and partnership.”

Sharaf DG has been actively engaged in various other CSR initiatives, the most notable of them being the recent environmental campaign entitled ‘Used Computer Made Useful’, where it joined hands with Dubai Municipality. The project involved Sharaf DG installing customer service desks across four of its stores where business houses and individuals could donate their second-hand and discarded computers for the purpose of refurbishment and donation to the needy members of society. The campaign had a two-fold benefit of improving the environment by protecting it from the dangers of unwanted waste materials as well as providing knowledge opportunities to the poor and needy.

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