Sweet Homes, a leading UAE-based developer and multi-service provider to the real estate sector, has awarded an AED 2.2 billion contract to Sweet Homes General Contracting LLC. (SHGC) for the construction of its flagship project - ‘Ajman Uptown’. The developer recently held a groundbreaking ceremony to commemorate the start of construction work on the AED 3 billion township project, which also served to mark the launch of SHGC, a new division of the Sweet Homes Group (SHG). The newly appointed contractor is set to commence the construction of the project from its initial phases (excavation, shoring, soil improvement and foundation work) to the main and the final construction stages. In addition to the construction of the project, the Group is also highly involved with the sales and marketing of the project through Sweet Homes Real Estate Marketing division.
The groundbreaking was held in the presence of Fahad Sattar Dero, CEO, SHG; Ahmad Kaloosa, Project Manager, Eng. Adnan Saffarini Office; Fawad Sattar Dero, Director, SHGC; Eng. Sallah Ghaffor, Project Manager, SHGC; Eng. Fahim Kazi, Site Engineer SHGC and Saleem Vohra, Assistant Operations Manager, SHGC. Prior to the groundbreaking, SHGC has completed the soil investigation in addition to the early phases of excavation and construction of site office. With high expectations to hit its target delivery 36 months after the completion of the initial groundwork, the developer is in the process of commissioning partners, suppliers and subcontractors to be involved in the massive construction of the project, through Sweet Homes General Trading LLC (SHGT), a new division of SHG. Further, Eng. Adnan Saffarini Office has been appointed as the primary consultant for the planning, designing, and supervision of the project.
Speaking at the groundbreaking, Fahad Sattar Dero, CEO, Sweet Homes Group, said, “It is indeed an exciting phase for the Group to start working on the realisation of this project. Our keenness to develop projects of remarkable concept, design and quality has motivated us to expand our operations. As we mark the launch of Sweet Homes General Contracting, I proudly announce that Sweet Homes has taken an enormous step, which will take us further into our foremost goal of providing promising investment opportunities with high percentages of returns.”
As the in-house contracting arm of the Group, SHGC is expected to maintain the high quality standards being implemented across all projects through the leadership of a highly qualified and experienced team of engineers and technicians using the most modern equipment and machineries. Handpicked based on their outstanding background and qualifications, the team of experts designated to manage the new arm are fully equipped to undertake the challenges involved in the massive construction of the township project. A total of 300 engineers, project managers, site supervisors, quantity surveyors and construction workers will make up the new division.
“Through the launch of Sweet Homes General Contracting, we have further strengthened our position as a credible solutions provider for the property industry. Through the collaboration of highly specialised divisions, the Ajman Uptown project will witness the highest level of industry expertise and will be built with optimized resources. As we continue to embark on a journey that continuously brings us opportunities to expand our reach, our strategy is to build our reputation as a company that places a premium on quality workmanship and on-time delivery,” concluded Dero.
‘Ajman Uptown’ is set to offer a total of 1,504 G+2 villas and townhouses and 7 G+4 buildings, a Hotel and Hotel Apartment building, Shopping Mall, Mini Mall, Hospital, Health Club, 2 Mosques, School, Landscaping, and complete network for roads, Electricity, Water and other infrastructure, spread over 4 million square feet of land that is directly accessible from the Emirates Road and adjacent to Emirates City. Taking inspiration from classic French architecture, the project offers 8 different types of two, three and four-bedroom townhouses and exclusively designed five-bedroom VIP villas, all carrying the overall theme ‘L’ Art De Vivre’ or ‘Redefining the Art of Living’. Bringing more value to its offerings, the developer also offers a unique flexible four-year self-financed payment scheme, which allows investors to pay up to 50 per cent of the value until the project’s completion, 25 per cent upon delivery and the remaining 25 per cent after the handover.
