Two New Additions for Motorola Music Fans
The MOTOROKRTM EM30 and MOTOTM EM325 give mobile music fans new styles for their songs
Motorola, Inc. (NYSE: MOT) today introduced two new music-optimised devices that provide a range of styles at attractive prices for mobile music fans. The lineup includes the MOTOROKRTM EM30, a candybar phone that uses Motorola’s ModeShift technology and the MOTO™ EM325, a slider with FM radio sharing capabilities.
“Following the path of our award-winning ROKR E8, the newest additions to our music family make listening to and discovering new music accessible and affordable to everyone,” said Patrick Mulligan, Vice President, Mobile Devices, Motorola Middle East, North Africa, Turkey and Pakistan. “From uncovering new music with friends through our FMShare feature to enjoying surround-sound quality audio, these new phones deliver the music you want whenever, wherever and however you want to hear it.”
ROKR EM30: 50% Talk, 50% Music, 100% You
One moment ROKR EM30 is a mobile phone. The next, it transforms into your favourite music player. It uses Motorola’s innovative ModeShift technology to illuminate the keyboard — red keys illuminate in music mode and a brilliant blue keypad appears in phone mode — to take users from talk to text1 to complete music immersion at the touch of a button. With colourful cues that let users know exactly which mode they are in, the ROKR EM30 connects the sounds that matter most: family, friends and favourite artists.
In addition to the basics in talking and texting, ROKR EM30 is loaded with great features for music lovers too, including high-fidelity audio and seconds-fast MP3 downloads1-3 for listening to their favourite tunes. Consumers will know the artist and song playing on the FM radio with Radio Data System (RDS)5 technology. The ROKR EM30’s 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice and compatibility with Windows Media® Player 11 provides freedom to download music from more than 200 online music stores worldwide.1-3
MOTO EM325: Get What You Need
The MOTO EM325 offers a genuine music player experience, including immediate access to a stored music library and built-in FM radio, in a sleek, premium quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favourite station with friends by sending it in a text message and play music out loud with a forward-facing speaker for optimum surround sound.1-3 The EM325 has a luxurious finish with quality detailing that is a pleasure to hold in your hand.
While these two new devices offer different designs to suit a range of style preferences, each supports GSM technology and is equipped with a host of features for an enjoyable mobile music experience including:
Ease of use meaning simple switching from calls to text to music, and intuitive menu navigation
A native music player built into the design streamlines access to music and enables the user to perform other tasks while listening to music
Support for multiple digital music formats, including MP3, so you can sync your music easily with devices3-4
FM radio with RDS5 to provide the name of the artist and song playing so you can discover new artists and songs
Industry-standard connectors, including a universal 3.5mm jack, and stereo Bluetooth® wireless technology which allows consumers to connect to their favourite wired or compatible wireless speakers and headsets2, including the lightweight Motorola S9-HD headset and Motorola’s new ROKR portable speakers
Already Rockin’ – Make the Most of Your Mobile Music
Users can integrate a wealth of accessories with these two phones allowing them to share and enjoy music on the go. The ROKR EQ7, EQ5 and EQ3 portable speakers provide stereo sound virtually anywhere and are available globally. The EQ7 Wireless Hi-Fi Stereo Speaker System uses four powerful speakers to deliver full, rich sound for music and calls. The EQ5 Ultra-Portable Wireless Speaker fits in a pocket and delivers amazing sound quality for music and calls. The lightweight EQ3 Compact Folding Speaker is the perfect portable wired sound companion for mobile music devices.
Availability
The products will be available starting at the end of September. For more information and a full list of product specifications and features, please visit www.motorola.com/mediacenter.
