union properties to showcase aed 13 billion worth of projects at international property show 2008
MotorCity, Index and Limestone House to highlight UP’s participation at the exhibition
Union Properties PJSC (UP), one of the UAE’s leading property investment developers, has announced its participation in the International Property Show (IPS) 2008, the biggest transactional property exhibition in the region, which will be held at the Dubai International Exhibition Center from February 17 - 19, 2008. The exhibition will see Union Properties showcasing three of its newest projects, namely, MotorCity, Index, and Limestone House, which have a combined value of around AED 13 billion, in an effort to draw on the large local and international investors turnout at the three-day event.
The three new projects are mixed-use residential, commercial and corporate property developments designed with specific themes. MotorCity is a unique, 38 million square feet automobile and motor sport development, dubbed as a ‘city within a city’, and comprised of five components namely Dubai Autodrome, Business Park MotorCity, F1 Theme Park, Green Community MotorCity and UPTOWN MotorCity. Index, on the other hand, is an 80-storey minimalist-inspired, ‘intelligent building’ with state-of-the art offices for multinational corporations and luxury apartments, designed by Foster and Partners, a reputed and award-winning architectural firm in the U.K. Lastly, Limestone House, located at the Dubai International Financial Center (DIFC), is an exclusive residence that exudes the magnificent aura and traditional elegance of ancient Arabia and exotic Mediterranean, and boasts of a host of facilities to ensure utmost privacy for its residents.
“The International Property Show has proven to be an ideal venue for us to educate our customers about our innovative property developments, while serving as a platform from which we can effectively target our audience and enhance our image. Our continued presence at the show speaks volumes of our desire to reach a wider base of investors and decision-makers as we continue to strengthen our stance as a leader in developing unique landmark projects. Moreover, the decision to participate for a third consecutive year is indicative of our trust in the show as a platform to showcase our dedication to quality and diversity in all our projects,” said Simon E. Azzam, CEO, Union Properties PJSC.
The International Property Show is an annual networking and transactional event dedicated to assembling high net-worth individuals, commercial and residential investors and specialized visitors from the property industry. By creating an opportunity of communication among local, regional and international decision makers within the multi-million real estate sector, the show has earned the reputation of being the ideal platform for network expansion. Strategic Marketing and Exhibitions, the organizers of the show, have announced that the show in 2008 will cover halls 1, 2, 3, 4 and the Zabeel Hall of the Dubai International Exhibition Center.
Dawood Al Shezawi, Managing Director, Strategic Marketing and Exhibitions, said, “The show has grown by an estimated 48 per cent over last year’s edition, which clearly reflects the rising global interest in Dubai’s thriving real estate market. We are confident that this year’s expanded line-up of exhibitors and array of exclusive developments will impress the worldwide real estate community and cement International Property Show’s prominence as a leading property show.”
“This year, the show will include participants from law departments, banks and financial institutions, in addition to real estate companies and developers to enable visitors to conduct complete purchasing transactions within the event venue. By providing an environment where investors and developers can interact and information is easily communicated, the show continues to deliver on its objective of building a stronger link between developers and their target market,” concluded Al Shezawi.
