Italian Fashion Brand Partners with BetterLife and Flexa to Encourage Creativity in Kids
United Colors of Benetton, one of the world’s leading fashion brands, is giving the children of Abu Dhabi the opportunity to express their artistic talents in the ongoing Kool Kraft Art Competition.
Children aged 14 and below are eligible to enter the competition. Kool Kraft competitors are provided with a craft pack that includes an outlined drawing sheet of a girl and boy for whom the children can design outfits with a variety of art materials such as paint, pencil, crayon and glitter. Packs can be collected from Benetton’s store in Al Raha Mall, Abu Dhabi.
“The Kool Kraft competition aims to bring fun and entertainment to our young customers by encouraging their creativity and also by rewarding them for their participation in the art competition,” said Ajai Kumar Dayal, General Manager – Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE.
The art competition will take place from 17.00 to 20.00 on 2nd, 3rd, 4th July, and will pick up again on 9th to 11th July 2009. During these hours, the atmosphere will be delightfully enhanced by live entertainment from the clown and music at the venue.
The prize distribution will be held at 16.00 on 16 July 2009, at Flexa/ United Colors of Benetton store at the Al Raha Mall.
The first, second and third winners will be awarded gift vouchers worth AED 2000, AED 1250 and AED 750 respectively, by both the United Colors of Benetton and Flexa.
BetterLife is also generously rewarding the winners by offering a Grundig DVD player as the first prize and a Grundig radio and Grundig MP4 as the second and third prizes.
United Colors of Benetton is further rewarding the young competitors by offering a United Colors of Benetton gift voucher worth AED 25 and a gift (while stocks last).
